Since 2020, the Gia Lai Department of Science and Technology has assisted eight local production facilities in setting product standards, labeling, and traceability for goods such as mangoes, pomelos, rice, dried noodles, and eggs. Another 36 organizations, businesses, and cooperatives have adopted traceability software linked directly to the national product traceability portal.
A prime example is Green Farm Trading Service Co., Ltd. in An Nhơn Tây commune, which produces 28 million VietGAP-certified chicken eggs, 145 tons of chicken meat, and 1,200 tons of dried manure annually. After introducing traceability in 2024, the company reported improved quality control, stronger consumer confidence, and expanded market opportunities.
In Tuy Phước Bắc commune, Phước Hưng Agricultural Cooperative, a pioneer in producing BC15 rice seeds, began applying traceability in late 2024. Transparent labeling has enabled its rice to reach larger markets, with expansion plans for premium rice varieties ST24 and ST25.
Local producers such as Nguyễn Cảnh Duy’s trà dung (local herbal tea) facility in Canh Vinh commune have also benefited. Supported by the Department of Science and Technology, Duy’s facility introduced QR code-based traceability, producing nearly 100 tons of herbal tea annually. “The traceability system is like a passport for our products,” Duy said, noting how it boosts both consumer trust and market recognition.
The sub-Department of Standards, Metrology and Quality has provided technical guidance, training, and 2,000 printed QR codes for product batches across the province. Head of the Sub-Department, Phan Ngọc Anh, emphasized that traceability is not merely a trend but a key task in Gia Lai’s sustainable agriculture strategy.
Beyond agriculture, the Department of Agriculture and Environment has standardized 58 products from 36 facilities, converting 287 hectares to VietGAP and 136 hectares to organic certification. Meanwhile, 50 livestock farms in eastern Gia Lai now operate under high-tech, closed-loop models meeting VietGAP standards.
The Department of Industry and Trade has also collaborated with 20 businesses to introduce QR code origin tracing, an important step to strengthen competitiveness in both domestic and export markets.
The National Target Program for New Rural Development (2024–2025) has provided further momentum, with the Provincial Center for Science and Technology Advancement supporting 44 key agricultural supply chains, including coffee, durian, cashew, and passion fruit, in developing verifiable traceability systems.
According to Trương Quang Phong, Deputy Director of the Department of Science and Technology, “With a clear roadmap and methodical approach, traceability not only enhances competitiveness but also contributes to sustainable socio-economic development. From small QR codes, a great journey is unfolding for Gia Lai’s agricultural products.”
From herbal tea and mangoes to VietGAP chicken and organic rice, Gia Lai’s push for traceability is transforming local agriculture, strengthening its credibility at home and positioning its products for entry into global markets.