Vinh’s business journey began modestly, rooted in a deep belief in the value of “small things” and the authentic flavors of his homeland. From these humble beginnings, he transformed traditional rice paper into a sought-after product that now reaches international markets.
Though his rise was far from flashy, Vinh’s commitment to quality and cultural authenticity has turned bánh tráng, once a street snack, into a brand worth millions of dollars (over VND 25 billion, approximately USD 1 million). His success story reflects a growing trend of Vietnamese local specialties finding global recognition.