Keyword: Cultural Experiences

A community-based cultural tourism initiative in Gia Lai is drawing growing interest from students and visitors alike, offering immersive experiences that showcase the traditional heritage of the Jrai ethnic community.

The first Gia Lai Provincial Ethnic Cultural Festival 2026 attracted large crowds of domestic and international visitors, underscoring the growing appeal of cultural tourism in Vietnam’s Central Highlands while also highlighting the need for deeper cultural interpretation and visitor engagement.