Keyword: e-commerce growth

Vietnamese consumers are increasingly turning to online platforms to prepare for the Lunar New Year, with e-commerce and social media reshaping traditional Tet shopping habits, from festive foods to ornamental flowers and household goods.

(GLO) – Vietnam’s Ministry of Industry and Trade has raised its 2025 e-commerce growth target to 25.5%, up from the previous 20–22%, following stronger-than-expected market performance.