Keyword: Gong Cultural Space

International visitors are increasingly flocking to Vietnam’s Gia Lai highlands, attracted not by curated attractions but by the authenticity of local culture and daily life.

Gia Lai Province has unveiled a comprehensive plan to revive and promote festivals, rituals and performances linked to the gong cultural heritage of the Bahnar, Jrai, Cham and H’rê ethnic groups, as part of its 2026-2030 preservation project.