According to the provincial Department of Industry and Trade, East Gia Lai accounted for over USD 1.19 billion, up 2.72% year-on-year and nearly 70% of its annual target.
Key contributors included seafood (USD 100 million), wood (USD 300 million), wood products (USD 309 million) and garments (USD 255 million).
West Gia Lai posted nearly USD 989 million in export value, surging more than 52% year-on-year and fulfilling 89.9% of its yearly plan.
Coffee remained the standout product, generating USD 932 million, representing almost the entire export value of the region.
However, businesses face headwinds from shifting global trade conditions. Beginning August 7, 2025, the United States imposed 20% countervailing duties on Vietnamese goods.
The U.S. is a crucial market, accounting for around 40% of East Gia Lai’s exports, mainly wood products, wood chips, pellets, textiles, and seafood and about 6.8% of West Gia Lai’s shipments, primarily coffee and processed fruit.
Nguyễn Đình Kha, Deputy Director of the Department of Industry and Trade, said the new tariff regime posed both “pressure and opportunity”, urging enterprises to restructure markets, enhance competitiveness and expand beyond the U.S.
Among leading exporters, Vĩnh Hiệp Co., Ltd., based in Pleiku, contributes more than 10% of Vietnam’s coffee export turnover.
The company targets USD 800 million in exports this year, with the long-term goal of surpassing USD 1 billion by expanding into value-added roasted, ground, and instant coffee for nearly 60 markets worldwide.
In fruit exports, Gia Lai Livestock JSC, under Hoang Anh Gia Lai Group, operates 1,380 hectares of GlobalGAP-certified bananas, exporting about 62,000 tons annually.
Japan and South Korea account for 75% of the company’s exports, while the remainder goes to China.
Officials emphasized that diversifying markets through Asia, the Middle East, Europe, and China, particularly via Guangxi, will be key to sustaining momentum.
Provincial authorities are also pushing measures to lower loan interest rates, restructure debt, and boost trade connections through Vietnam’s diplomatic and trade offices abroad.