Located at 111 Le Hong Phong Street, the venue brings together 13 OCOP-certified entities from Gia Lai, featuring goods with 3-and 4-star ratings.
Highlighted products include Nguyen Thiem fire-roasted cashews, Nam Phuc soursop tea, Belifoods rice vermicelli, An Nam shrimp spring rolls, Phuong Nguyen rice paper, and Minh Quang macadamia nuts.
Operating under the motto “Enhancing the value of local specialties,” the showroom offers a diverse range of goods, from organic agricultural products to health-focused items, targeting both general and niche consumer groups.
To celebrate its opening week, running from September 20 to 26, the showroom is offering discounts of 10–30% on products, gifts for customers with purchases above 100,000 VND (about USD 4), and complimentary gifts for those checking in at the venue.
Beyond serving as a retail space, the showroom is designed to connect producers directly with consumers, strengthen rural economic development, and enhance the reputation of Gia Lai’s OCOP program.