Keyword: international visitors

International visitors are increasingly flocking to Vietnam’s Gia Lai highlands, attracted not by curated attractions but by the authenticity of local culture and daily life.

Gia Lai is positioning itself for a significant tourism surge as Vietnam prepares to host National Tourism Year 2026, an event expected to draw 15 million visitors and generate VND 35 trillion (approximately USD 1.4 billion) in tourism revenue, up 20.7% from 2025.

Vietnam recorded around 14 million tourist arrivals during the nine-day Bính Ngọ Lunar New Year 2026 holiday, marking a 12% increase from the same period last year, according to the Vietnam National Authority of Tourism.

Gia Lai welcomed an estimated 848,000 visitors during the 2026 Bính Ngọ Lunar New Year, generating tourism revenue of 900 billion VND (approx. USD 36 million), according to the provincial Department of Culture, Sports and Tourism.

In 2025, Vietnam is expected to welcome 21.5 million international visitors for the first time. This milestone sets the stage for the tourism sector to aim even higher in 2026, targeting 25 million foreign arrivals.

(GLO) – The National Day holiday highlighted Vietnam’s growing appeal as a safe and adaptable destination, laying a positive foundation for the year’s final months.