Keyword: Passion fruit

Gia Lai province expects its export turnover to reach about USD 3.44 billion in 2025, up 14.7% from 2024 and nearly 19.7% above the annual target, driven largely by agriculture, provincial authorities said.

After more than a decade of rapid expansion and repeated boom-and-bust cycles, Gia Lai’s passion fruit industry, the largest cultivation hub in Vietnam, is entering a critical phase, shifting its focus from acreage growth to sustainability, quality and value-chain integration.