Travel

Gia Lai Vice Chairwoman surveys Ơp and Ia Nueng villages for community-based tourism expansion

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Gia Lai Vice Chairwoman Nguyễn Thị Thanh Lịch on November 17 inspected Ơp Village in Pleiku Ward and Ia Nueng Village in Biển Hồ Commune to evaluate their potential for developing community-based tourism rooted in Jrai cultural heritage.
Vice Chairwoman of the Provincial People’s Committee Nguyễn Thị Thanh Lịch (fourth from right) and members of the survey delegation at the communal house in Ơp Village. Photo: Phi Long

Located in central Pleiku, Ơp Village offers a traditional Jrai communal house (nhà rông), gong performances, wooden statues, xoang dances and handicrafts such as wood carving, weaving and basketry. Local authorities view these elements as core assets for expanding experiential cultural tourism.

However, officials acknowledged that the limited number of artifacts displayed inside the communal house still falls short of visitor expectations.

After meeting with community members, Lịch commended local efforts to preserve cultural spaces and traditional crafts, noting that Ơp Village holds significant cultural value and strong foundations for tourism growth. She asked the Pleiku Ward People’s Committee to propose funding for infrastructure upgrades, the creation of signature tourism products, personnel training and the protection of traditional cultural practices.

Field survey at Ơp Community Tourism Village. Photo: Phi Long

Ia Nueng Village, located opposite the Biển Hồ Ecotourism Area and along a key route connecting several cultural sites, was also highlighted as a promising destination. Its strategic position forms a concentrated tourism circuit linking Biển Hồ, Ia Nueng, Chư Đang Ya Volcano, Bửu Minh Pagoda and the century-old pine forest.

Biển Hồ Commune leaders urged the province to expand investment in infrastructure and tourism workforce development. They proposed new experiential products, including brocade weaving, basketry workshops and short trekking tours across nearby forests and hills.

Residents of Ia Nueng Village use water from the village’s traditional water source. Photo: Phi Long

Vice Chairwoman Lịch instructed the commune to repair the village’s traditional water source and directed the Department of Culture, Sports and Tourism to initiate procedures to recognize Ia Nueng’s banyan tree as a heritage tree.

The field survey marks a key step in Gia Lai’s strategy to harness traditional cultural values and promote community-based tourism as a sustainable development path.

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