The session was chaired by Nguyen Thi Thanh Lich, Vice Chairwoman of the Provincial People’s Committee, with participation from key provincial departments and leaders of wards across Pleiku.
According to the draft plan, Gia Lai seeks to leverage nighttime activities to attract more visitors, extend their stays, and increase expenditures by both tourists and residents.
The initiative is expected to generate jobs, raise local incomes, and support socio-economic development, while reinforcing a clean and sustainable tourism environment. The long-term goal is to position Gia Lai as a modern service-industrial province and a dynamic growth hub in the Central Region.
Proposed nighttime economic services include cultural and artistic performances, shopping, sports, health and beauty services, nighttime sightseeing, and expanded food and beverage offerings. Local representatives outlined potential activity zones, policy needs, and business models suited to their areas.
Departments recommended incentives on taxes and premises, development of OCOP and key agricultural products, support for handicrafts and brocade goods, and the creation of venues for artistic, martial arts, and traditional opera performances.
They also emphasized promoting the benefits of nighttime activities, improving service quality, and ensuring public order, environmental sanitation, and food safety.
Vice Chairwoman Lich urged departments and localities to survey and identify suitable sites aligned with each area’s cultural, economic, and social characteristics. She called for stronger investor engagement and clear policy recommendations to support sustainable nighttime economic models.
With 2026 designated as the National Tourism Year, provincial authorities were instructed to accelerate preparation and implementation to create new attractions for visitors.
