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Gia Lai merges wild sunflower festival with Cultural Heritage Day to support post-storm recovery

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The People's Committee of Gia Lai Province has announced that the main activities of the wild sunflower - Chu Dang Ya volcano festival will be merged with Vietnam’s Cultural Heritage Day celebration, in an effort to redirect resources toward recovery from the severe impacts of Storm No. 13.

The combined event will take place from November 17 to 23 at Dai Doan Ket Square in Pleiku Ward.

The Cultural Heritage Day, themed around the damage left by the recent storm, will highlight the importance of environmental protection, forest preservation, and climate change adaptation.

It will also call for community cooperation in rebuilding livelihoods and promoting sustainable development.

The focus of the Wild Sunflower–Chư Đang Ya Volcano Festival will shift to be held in conjunction with the Cultural Heritage Day. Photo: Hoàng Ngọc

Storm No. 13 caused extensive damage to infrastructure and technical facilities at several tourist destinations across Gia Lai, disrupting local tourism and service activities.

In response, the Department of Culture, Sports and Tourism has been assigned to work with local authorities to assess damage, guide businesses in restoration efforts, and ensure visitor safety.

Storm No. 13 has impacted numerous tourist destinations. Photo: Hoàng Ngọc

Provincial leaders have instructed relevant agencies to step up tourism promotion campaigns to restore Gia Lai’s image as a safe, friendly, and attractive destination.

They have also requested a temporary suspension or downsizing of non-essential festivals to prioritize manpower and funding for disaster recovery.

For Gia Lai’s western region, the focus will now be on the Cultural Heritage Day, which preserves the province’s cultural identity while aligning with current economic and environmental realities, avoiding unnecessary expenditure.

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