The water drop worship ceremony of the Ba Na ethnic people in Gia Lai province is held to pray to the Water God (Yang Ia) for abundant water resources to serve daily life, farming and production.
The ritual is a unique cultural symbol reflecting the strong community bond of the Ba Na people and their wish for a prosperous and favourable harvest season. The ceremony was recently re-enacted at the Vietnam National Village for Ethnic Culture and Tourism in Hanoi.
A forest worship ceremony is held in La Grai district, Gia Lai province to thank the forest gods for protecting the community and blessing them with favorable weather and bountiful harvests.
Millions of Vietnamese continue to pay homage to the Hung Kings, regarded as the nation’s founding ancestors, through pilgrimages to the Hung Kings Temple complex on Nghia Linh Mountain, a site steeped in legend, history and spiritual significance.
Authorities in An Phu Ward in Gia Lai Province are promoting the preservation of Jrai cultural heritage as a cornerstone for developing community-based tourism and improving local livelihoods.
Authorities in Gia Lai Province on April 24 launched the art programme “Twin Towers Night - Legendary Colors” at the Twin Towers historical site in Quy Nhon Ward, positioning it as a flagship event for National Tourism Year – Gia Lai 2026.
A special exhibition highlighting the cultural heritage of Hue City opened on April 21 at the Pleiku Museum, offering visitors an in-depth look at the former imperial capital’s UNESCO-recognised legacy and traditional crafts.
Ia Grai Ethnic Minority Boarding Lower Secondary School is emerging as a model for cultural education, as sustained efforts to preserve ethnic heritage inspire students to actively engage with traditional practices.
The recognition of An Cuu Communal House and the Mui Vi Rong - Tan Phung Mountain scenic site as provincial-level heritage sites is opening new pathways for socio-economic development in Gia Lai, with authorities seeking to leverage cultural and natural assets to boost tourism.
In Bình Thái hamlet in Tuy Phước commune, Gia Lai province, the centuries-old bả trạo folk performance continues to thrive, sustained by strong community efforts and growing support from local authorities.
The Pleiku Book and Coffee Festival 2026 drew thousands of visitors over three days, highlighting the city’s efforts to promote reading culture while celebrating its coffee heritage, organisers said.
Each dry season from February to April, vast stretches of western Gia Lai province are transformed as Plah flowers burst into bloom, coating hillsides and fields in vivid shades of reddish-orange.
Hundreds of Buddhist followers and local residents gathered at Cho Nho Night Street in Pleiku Ward, Gia Lai Province, on April 4 for the 2026 Hoa Dang Lantern Ceremony, organised by Van Phat Pagoda.
A traditional Jrai wedding ceremony will be reenacted in Kep village on April 24 as part of efforts to preserve and promote ethnic cultural heritage in Vietnam’s Central Highlands.
The Vietnamese film “See you on the day of the eclipse” has emerged as a box office success while igniting fresh interest in tourism across Gia Lai and Quy Nhon, as audiences seek out its filming locations.
Musician Lưu Minh Quang Ngọc has launched an ambitious nationwide music project aimed at celebrating and preserving Vietnam’s cultural heritage, marking his return to the industry after nearly a decade-long hiatus.
Gia Lai province won one first prize and three second prizes at the 2026 National Mobile Propaganda Festival, marking a strong performance at the national cultural event that concluded on April 3.
Authorities in Gia Lai province on April 3 handed over 16 sets of traditional gongs to art troupes in ethnic minority villages, in a move aimed at preserving the Central Highlands’ UNESCO-recognised gong culture.
Across diverse creative spaces, Vietnamese artist Nguyễn Văn Chung has continuously sought his own visual language, with woodcut printmaking emerging as a defining medium. Deeply rooted in the Central Highlands, his works reflect a profound attachment to the region’s land, people, and environment.
The opening ceremony of National Tourism Year - Gia Lai 2026 and a large-scale accompanying concert have ranked among the most prominent media campaigns in Vietnam over the past week, reflecting strong public and online engagement.
Residents of Kép 1 village in Ia Ly commune, Gia Lai province, have inaugurated a new communal Rong house, marking a cultural milestone that is expected to drive community-based tourism rooted in Jrai heritage.
The opening ceremony of National Tourism Year - Gia Lai 2026 drew tens of thousands of visitors to a large-scale artistic spectacle that blended culture, history and technology to showcase Vietnam’s tourism potential.
A traditional royal decree procession highlighted the annual Quý Xuân offering ceremony held on March 28 at An Khê ancestral temple in Gia Lai Province, as local residents gathered to pray for peace, prosperity and favorable weather.
With less than 48 hours remaining, Gia Lai province has completed final preparations for the opening ceremony of National Tourism Year 2026, a large-scale artistic event expected to attract around 50,000 spectators at Nguyen Tat Thanh Square in Quy Nhon Ward.
Authorities in Gia Lai province have finalized extensive preparations for the opening ceremony of National Tourism Year - Gia Lai 2026, scheduled for March 28, as the locality gears up for a major influx of visitors.
Authorities in Gia Lai province are completing final preparations for the opening ceremony of National Tourism Year 2026, with officials emphasizing safety, logistics and coordination ahead of the nationally televised event.
Gia Lai will launch National Tourism Year 2026 with a large-scale opening ceremony and mega concert on March 28, combining traditional cultural elements with modern performance technology in one of the country’s most ambitious tourism events.