A culinary gala featuring traditional dishes, live tuna sashimi preparation and cocktail-making demonstrations was held in Gia Lai province on October 16, highlighting the distinctive food cultures of Vietnam’s coastal and Central Highlands regions.
Bahnar Kon K’Đĕh women in Vietnam’s Gia Lai province are finding new markets for their traditional brocade through tourism and adapting their products to customer demand while preserving weaving skills passed down through generations.
Gia Lai is seeking to shift its approach to culture from preservation alone towards sustainable promotion of heritage values, with provincial leaders calling for cultural resources to be transformed into distinctive products that support socio-economic development.
Eight Jrai artisans from Xoa village in Bien Ho commune, Gia Lai province, brought the distinctive cultural heritage of Vietnam's Central Highlands to the "Return to Nha Trang" art exchange program on June 28, as part of the Vietnam Family Day 2026 celebrations in Khanh Hoa province.
Authorities in An Phu Ward in Gia Lai Province are promoting the preservation of Jrai cultural heritage as a cornerstone for developing community-based tourism and improving local livelihoods.
A traditional Jrai wedding ceremony will be reenacted in Kep village on April 24 as part of efforts to preserve and promote ethnic cultural heritage in Vietnam’s Central Highlands.
Traditional bài chòi performances energized spring festivals across Tuy Phước commune and Quy Nhơn city during the Lunar New Year, drawing crowds of residents and tourists to the region’s rustic bamboo huts, poetry-infused melodies and rhythmic bamboo clappers.
Gia Lai province’s traditional brocade weaving is gaining new commercial momentum as Bahnar and Jrai artisans transform heritage craft into certified market products under Vietnam’s One Commune One Product (OCOP) programme.
Ngơm Thung village in Ia Bang commune, home to the Jrai ethnic community, is earning growing recognition for its intricate bamboo and rattan basketry, thanks in large part to artisan Rinh, who at 40 is among the youngest cultural guardians of this craft.
