A cultural exhibition in Gia Lai is bringing together heritage, traditional crafts, local specialties and artistic performances from across Vietnam, creating a platform to promote destinations and strengthen links between culture and tourism.
Gia Lai province is promoting its tourism, cultural heritage and local products at the 10th Vietnam Festival in Kanagawa, Japan, as part of efforts to attract Japanese visitors and strengthen tourism cooperation.
Gia Lai Province officially launched the “Gia Lai Welcomes Summer 2026” Tourism Festival on June 20 with a large-scale arts programme that combined traditional culture, contemporary music and tourism promotion, drawing residents and visitors to Nguyen Tat Thanh Square in Quy Nhon Ward.
The first Gia Lai Provincial Ethnic Culture Festival 2026, held at the end of April, was more than a cultural celebration. The event also reflected a new development approach by the province, treating heritage as a “living asset” linked to tourism and the creative economy.
Gia Lai province will pilot a new tourism model, the “Gia Lai Coffee & Culture Weekend Market”, from March to August 2026 in Pleiku Ward, as part of efforts to diversify tourism offerings and attract visitors during the National Tourism Year - Gia Lai 2026.
The afternoon of March 5 in Hanoi, Deputy Minister of Foreign Affairs Ngo Le Van and Vice Chairwoman of the Gia Lai Provincial People’s Committee Nguyen Thi Thanh Lich co-chaired an international press conference on the National Tourism Year - Gia Lai 2026.
Following an administrative merger set to take effect on July 1, 2025, Gia Lai province will span 21,576 square kilometres, becoming the country’s second largest province, with a population of 3.5 million.
