The first Gia Lai Provincial Ethnic Culture Festival 2026, held at the end of April, was more than a cultural celebration. The event also reflected a new development approach by the province, treating heritage as a “living asset” linked to tourism and the creative economy.
Gia Lai province will pilot a new tourism model, the “Gia Lai Coffee & Culture Weekend Market”, from March to August 2026 in Pleiku Ward, as part of efforts to diversify tourism offerings and attract visitors during the National Tourism Year - Gia Lai 2026.
The afternoon of March 5 in Hanoi, Deputy Minister of Foreign Affairs Ngo Le Van and Vice Chairwoman of the Gia Lai Provincial People’s Committee Nguyen Thi Thanh Lich co-chaired an international press conference on the National Tourism Year - Gia Lai 2026.
Following an administrative merger set to take effect on July 1, 2025, Gia Lai province will span 21,576 square kilometres, becoming the country’s second largest province, with a population of 3.5 million.
