Gia Lai welcomed an estimated 848,000 visitors during the 2026 Bính Ngọ Lunar New Year, generating tourism revenue of 900 billion VND (approx. USD 36 million), according to the provincial Department of Culture, Sports and Tourism.
As streets fill with the colours of spring ahead of Lunar New Year, athletes in Gia Lai are balancing family reunions with rigorous training schedules to ensure the festive break does not disrupt preparations for major competitions in the months ahead.
Gia Lai’s streets, markets and neighborhoods are brimming with activity on the 29th day of the last lunar month, as residents make final preparations for Lunar New Year’s Eve.
The People’s Committee of Quy Nhon Ward inaugurated the Year of the Horse 2026 mascot cluster at Victory Square on February 6, marking the launch of cultural activities celebrating the Party and Lunar New Year.
Communes and wards across Gia Lai province have simultaneously launched a range of practical activities to improve the local environment, creating a bright, green, clean, and beautiful landscape to ensure residents can celebrate the Lunar New Year in a safe and healthy manner.
Pleiku authorities on February 5 installed a new eight horses mascot cluster at Đại Đoàn Kết Square, completing one of the key decorative highlights planned ahead of the 2026 Year of the Horse (Bính Ngọ).
The Gia Lai Provincial Museum and the Quang Trung Museum are undertaking extensive upgrades ahead of the 2026 Lunar New Year, preparing refreshed exhibition spaces, landscaped grounds, and improved visitor services to meet the surge of holiday tourists.
Vietnam on Monday launched its inaugural Spring Fair 2026 at the Vietnam Exhibition Center, an event Prime Minister Pham Minh Chinh said would help strengthen confidence and drive economic momentum ahead of the Lunar New Year.
As the Lunar New Year approaches, the first episode of the podcast "Ngăn ký ức" (Memory Compartment) opens the door to the memories of the 1980s generation, where the scent of Tet lingers from classrooms, market corners, and kitchen spaces to the crackling sound of firecrackers.
