Pleiku Book and Coffee Festival 2026 draws crowds, blending reading culture with local identity

Gia Lai province won one first prize and three second prizes at the 2026 National Mobile Propaganda Festival, marking a strong performance at the national cultural event that concluded on April 3.

Authorities in Gia Lai province on April 3 handed over 16 sets of traditional gongs to art troupes in ethnic minority villages, in a move aimed at preserving the Central Highlands’ UNESCO-recognised gong culture.

Across diverse creative spaces, Vietnamese artist Nguyễn Văn Chung has continuously sought his own visual language, with woodcut printmaking emerging as a defining medium. Deeply rooted in the Central Highlands, his works reflect a profound attachment to the region’s land, people, and environment.

The opening ceremony of National Tourism Year - Gia Lai 2026 and a large-scale accompanying concert have ranked among the most prominent media campaigns in Vietnam over the past week, reflecting strong public and online engagement.

Residents of Kép 1 village in Ia Ly commune, Gia Lai province, have inaugurated a new communal Rong house, marking a cultural milestone that is expected to drive community-based tourism rooted in Jrai heritage.

From March 29 to April 1, the coastal village of Nhơn Hải in Quy Nhơn Đông Ward, Gia Lai Province, comes alive with the annual Whale Worship Festival, its largest cultural event of the year.

Residents of Bek Village in Ia Grai commune, Gia Lai province gathered on March 30 to celebrate the revival of their traditional Victory Festival, marking its return after a 20-year absence due to economic hardship.

A star-studded Mega Concert launched the opening night of National Tourism Year - Gia Lai 2026, drawing tens of thousands of spectators to Nguyen Tat Thanh Square for an evening of high-energy performances and emotional resonance.

The opening ceremony of National Tourism Year - Gia Lai 2026 drew tens of thousands of visitors to a large-scale artistic spectacle that blended culture, history and technology to showcase Vietnam’s tourism potential.

Authorities in Gia Lai province are completing final preparations for the opening ceremony of National Tourism Year 2026, with officials emphasizing safety, logistics and coordination ahead of the nationally televised event.

Gia Lai will launch National Tourism Year 2026 with a large-scale opening ceremony and mega concert on March 28, combining traditional cultural elements with modern performance technology in one of the country’s most ambitious tourism events.

The Pleiku Museum in Vietnam’s Gia Lai province will stage a reenactment of the Jrai people’s traditional “victory celebration” ceremony on March 31 at the communal Rong house in Bek village, Ia Grai commune.

A two-day festival featuring traditional rituals, cultural experiences and a ceremonial buffalo sacrifice will mark the inauguration of a new communal house in Kép 1 Village, Ia Ly Commune, Gia Lai Province, from March 21 to 22.

French has become the fourth most spoken language in the world, with the number of speakers rising sharply from 321 million in 2022 to 396 million in 2025, according to a new report.

Gia Lai province has unveiled a new initiative to strengthen reading culture and lifelong learning, as its Departments of Culture, Sports and Tourism and Education and Training agreed to implement a joint library cooperation program for 2026–2030.

A village in Vietnam’s Central Highlands marked the inauguration of a new communal Rong house on March 22, combining traditional rituals with efforts to boost community-based tourism.

Festivals held during the first and second lunar months across eastern communes and wards are drawing large numbers of visitors, as communities celebrate the new year while showcasing traditional cultural heritage during the National Tourism Year 2026.

An amateur photographer from the United Kingdom has won the top prize at the 2026 Photographer of the Year competition with a striking image captured in Vietnam, organisers announced.

Gia Lai’s signature dried phở (Vietnamese noodle soup) and traditional dishes from the Jrai and Bahnar ethnic communities will take the spotlight at the Gia Lai Culinary Festival, part of the opening week of National Tourism Year 2026, bringing the culinary heritage of Central Highlands to visitors.

The steady rhythm of handlooms continues to echo through villages in Vietnam’s Central Highlands, where Jrai and Bana women are preserving centuries-old brocade weaving traditions while adapting them to modern tourism and markets.

A series of community cultural events including folk dance performances, an áo dài fashion show and a free outdoor film screening drew crowds to Cho Nho Night Market in Pleiku Ward, Gia Lai Province, on March 7.

A series of cultural activities are taking place across the province as agencies, organizations and local communities mark “Ao Dai Week” 2026, part of celebrations for the 116th anniversary of International Women’s Day on March 8.

Gia Lai Province in Vietnam’s Central Highlands is marking Lunar New Year with vibrant traditions upheld by northern ethnic minority communities who migrated south decades ago.

Phú Thiện commune in Gia Lai is home to four Meritorious Artisans from ethnic minority groups, all of whom have devoted their lives to safeguarding forms of intangible cultural heritage, rituals, music, weaving and traditional crafts, that still shape daily life in the Central Highlands.