On September 20, a new store introducing and selling agricultural specialties and OCOP-certified products officially opened at 111 Le Hong Phong Street, Quy Nhon Ward, after more than a month of trial operations.
The outlet, the first “Joint store from producers” model, brings together 13 OCOP entities offering hundreds of local products including rice paper, honey, fish sauce, cashew nuts, coffee, soursop tea, dried beef, rice vermicelli, tuna, and seafood.
Nguyễn Thiêm, Director of Nguyễn Thiêm one-member Co., Ltd., said the model helped small producers reach more customers: “Although our products are of high quality, our promotional activities were limited. Thanks to this initiative, we now have the opportunity to bring our products closer to consumers.”
Trương Thị Xuân Hòa, Director of Trương Gia Food Co., Ltd., added that the joint store created “a community ecosystem for producers to develop together and spread the value of local products” while reducing costs.
Gia Lai province currently operates 184 markets, four shopping centers, and eight general and specialized supermarkets, with Vietnamese goods accounting for 50-97% of total products.
Major domestic brands such as Sachi, Dalop, Thái An, and Vidata have also set up sales groups and organized product sampling campaigns at local markets.
Nguyễn Hữu Vinh, Director of IPP Sachi JSC, noted that despite exporting to South Korea and the United States, the company still maintains over 200 retail outlets across localities. “We are honored to be among seven units recognized as ‘high-quality Vietnamese goods,’” he said.
Since 2019, trade promotion programs such as “Bringing Vietnamese goods to rural areas,” “The quintessence of Vietnamese goods,” and “women exemplary in shopping for Vietnamese goods” have been carried out, reaching remote and border regions, including Cambodia’s Ratanakiri province.
The campaign is closely linked with the “One Commune, One Product” (OCOP) program. Gia Lai now has 671 certified OCOP products, including 91 four-star and 580 three-star items.
Nguyễn Ngọc Lương, Deputy Secretary of the Provincial Party Committee and Chairman of the Vietnam Fatherland Front Committee, emphasized that communication and recognition of outstanding businesses remain central. The campaign, he said, helps foster national pride, shift consumer habits, stabilize markets, and curb inflation, while supporting total retail sales of goods and services.
As Vietnam deepens economic integration, officials stressed that improving quality, building brands, and expanding markets are vital for sustaining growth.
The “Vietnamese people prioritize using Vietnamese goods” campaign is expected to remain a key bridge between businesses and consumers, strengthening the role of domestic products in socio-economic development.