Vice Chairwoman of the provincial People’s Committee, Nguyễn Thị Thanh Lịch, attended the opening ceremony at Anh Hùng Núp Street, Great Unity Square, Pleiku Ward.
Running from September 30 to October 4, the exhibition gathers 50 participants, including OCOP producers and enterprises with products recognized as outstanding rural industrial goods at local and national levels.
The event features six booth clusters showcasing Gia Lai’s certified OCOP products and provincial specialties. Organizers aim to introduce their value, origin, and cultural stories to a wider public while raising awareness of the province’s distinctive goods.
In addition, 30 culinary booths bring regional cuisine to residents and visitors, highlighting local identity through food.
Officials said the exhibition provides businesses with an opportunity to assess consumer feedback, expand market reach, and strengthen production-consumption value chains.
It is also designed to foster distribution networks, enhance domestic trade, and maximize Gia Lai’s regional advantages.