Around 1,500 artisans from Gia Lai and other Vietnamese provinces took part in a colorful street festival in Pleiku on November 6, showcasing traditional costumes, gong music and folk performances as part of the Gia Lai Gong Festival 2026.
The parade brought together 39 artisan troupes, including 29 from Gia Lai and others from provinces and cities across the country, transforming the streets into a vibrant celebration of Vietnam's cultural heritage.
At exactly 3:00 p.m., the artisan troupes began their parade towards Dai Doan Ket Square. Photo: Hoàng Hoài
The participating troupes were divided into two groups, which departed simultaneously from separate locations in Pleiku Ward before converging at Dai Doan Ket Square.
The first group, comprising 21 troupes, set off from Pleiku Children's House on Hai Bà Trưng Street, following the route Hai Bà Trưng – Quang Trung – Trần Hưng Đạo. Participants included artisans from Lâm Đồng, Quảng Ngãi, Huế, Đồng Nai and Đắk Lắk, alongside representatives from numerous localities across Gia Lai.
The street festival provided an opportunity for artisans from different localities to interact, showcase, and promote the values of traditional culture. Photo: Hoàng Hoài
The second group, consisting of 18 troupes, departed from the 2/9 Hall on Hoàng Hoa Thám Street, proceeding along Hoàng Hoa Thám – Trần Phú – Trần Hưng Đạo.
It featured artisan groups from Khánh Hòa, Đà Nẵng, Quảng Trị, Phú Thọ and Thanh Hóa, as well as communities across Gia Lai.
Throughout the parade, artisans wore traditional costumes and carried gongs, ethnic musical instruments, props, models, puppets and stilts.
The resonant sounds of gongs accompanied xoang dances and folk performances, while colorful brocade costumes added to the festive atmosphere.
The Bahnar ethnic artisan troupe from Kbang commune led the group departing from the 2/9 Hall. Photo: Chu Hằng
Large crowds of residents and tourists gathered along the streets to watch the performances, take photographs and immerse themselves in the celebrations.
Artisan troupes from other provinces proudly showcased their traditional costumes, musical instruments, and unique cultural features at the street festival. Photo: Chu Hằng
Beyond showcasing the distinctive cultural identities of participating communities, the festival provided an opportunity for artisans from different localities to exchange experiences, strengthen connections between cultural regions and promote traditional heritage to wider audiences.
The 39 artisan troupes from within and outside the province took commemorative photos at the Uncle Hồ Monument with Central Highlands ethnic groups at Dai Doan Ket Square after parading through the streets of Pleiku. Photo: Hoàng Hoài
The two parade groups eventually converged at the Uncle Hồ Monument with Central Highlands ethnic groups in Dai Doan Ket Square, where participants took commemorative photographs before continuing with traditional cultural exchange activities as part of the Gia Lai Gong Festival 2026.
Below are some impressive images from the street festival:
Cơtu ethnic artisans from Hue City performed traditional musical instruments, showcasing the unique cultural heritage of their locality at the street festival, part of the Gia Lai Gong Festival 2026. Photo: Hoàng Hoài Artisan troupe from Thanh Hóa province. Photo: Chu Hằng
Vibrant brocade costumes contributed to the colorful cultural tapestry of the street festival. Photo: Hoàng Hoài Young Jrai artisans from Chư Prông commune (Gia Lai province) dressed as "mutants," leading the parade. Photo: Chu Hằng The young gong artisan troupe from Tơ Tung commune (Gia Lai province). Photo: Hoàng Hoài Jrai artisan troupe from Ia Pa commune (Gia Lai province). Photo: Chu Hằng Artisan troupe from Ayun Pa commune. Photo: Hoàng Hoài Artisan troupe from Khánh Hòa province. Photo: Chu Hằng Artisans wore masks and carried unique folk props and musical instruments, recreating traditional cultural scenes at the street festival, part of the Gia Lai Gong Festival 2026. Photo: Hoàng Hoài The Jrai ethnic artisan troupe from Ia Grai commune (Gia Lai province) enthusiastically participated in the parade in traditional costumes. Photo: Chu Hằng Artisan troupe from Quảng Ngãi province. Photo: Hoàng Hoài
The Bahnar ethnic artisan troupe from Đak Pơ commune (Gia Lai province) joyfully immersed themselves in the festive atmosphere of the street festival. Photo: Chu Hằng The artisan troupe from Phú Thọ province brought vibrant traditional cultural colors to the festival. Photo: Chu Hằng The young gong troupe from Ia Grai Boarding School for Ethnic Minorities (Ia Grai commune) participated in the street festival. Photo: Chu Hằng
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![chu-prong.jpg](https://en-cdn.baogialai.com.vn/images/p6FuLE6N7XGMqjuVvR4kz9-WIqh71Bs7RGZHr1pJnbFmw6ap_mFR7Mju4C1zYPWi/chu-prong.jpg.avif "Young Jrai artisans from Chư Prông commune (Gia Lai province) dressed as "mutants," leading the parade. Photo: Chu Hằng")
