Ministry of Culture, Sports and Tourism sets second-half priorities after strong tourism and sports performance

Tourism is steadily reshaping life on Cu Lao Xanh, a small island commune about 20 kilometers off Vietnam’s coast, as fishermen and their families diversify their livelihoods while local authorities seek to build a sustainable tourism industry around the island’s natural attractions.

Gia Lai Province officially launched the “Gia Lai Welcomes Summer 2026” Tourism Festival on June 20 with a large-scale arts programme that combined traditional culture, contemporary music and tourism promotion, drawing residents and visitors to Nguyen Tat Thanh Square in Quy Nhon Ward.

Gia Lai province has strengthened cooperation with tourism authorities and industry partners across Vietnam as it seeks to develop cruise tourism and establish Quy Nhon Port as a key destination on regional cruise itineraries.

Gia Lai will officially launch its 2026 Summer Tourism Festival on June 20 at Nguyen Tat Thanh Square in Quy Nhon Ward, marking the start of a tourism campaign aimed at promoting its destinations and attracting visitors through a diverse programme of cultural, sports and tourism events.

Gia Lai province is intensifying international cooperation efforts to attract investment, expand tourism and create new drivers of economic growth, reflecting Vietnam’s broader policy of independent, self-reliant, multilateral and diversified foreign relations.

Gia Lai’s Hoài Nhơn Ward is seeking to transform its extensive coconut groves into a distinctive tourism asset, combining cultural heritage, community-based experiences and coastal attractions to create a unique destination in central Vietnam.

Authorities in Quy Nhon have launched a dedicated passenger pick-up and drop-off point at Mui Tan Wharf for tourist boats serving Nhon Chau Island, replacing the previous departure point at Ham Tu fishing port as part of efforts to improve service quality, enhance safety and tourism management.

The 6th Cham Ethnic Cultural Festival will be held in Khanh Hoa Province from June 26 to 28, 2026, bringing together Cham communities from seven provinces and cities across Vietnam to celebrate and promote their cultural heritage.

Gia Lai is seeking closer cooperation with South Korea’s leading travel company HanaTour to expand tourism links and promote charter flight services, as the province prepares to host Vietnam’s National Tourism Year 2026 and increase international visitor arrivals.

Authorities in Ia Dom commune in Gia Lai province are moving to unlock the tourism potential of the border locality by developing eco-tourism, experiential travel and community-based cultural tourism centered on its pristine natural landscapes and indigenous heritage.

As the first seasonal rains swept across Vietnam’s Central Highlands in mid-May, Ba Waterfall in Gia Lai province revealed its lush and tranquil beauty, attracting growing numbers of visitors seeking immersion in pristine nature.

Kon Ka Kinh National Park in Vietnam’s Central Highlands has officially been recognized as a tourist destination by the Gia Lai Provincial People’s Committee under Decision No. 2173/QĐ-UBND.

East Quy Nhon Ward in Gia Lai Province will hold its first-ever tourism festival on May 29-30, 2026, aiming to promote the area’s coastal heritage, community culture and seaside tourism under the theme “East Quy Nhon - The colors of the sea calling”.

A delegation of Australian tourism partners, travel agents, wholesalers, buyers and media representatives is surveying tourism destinations in Quy Nhon and Gia Lai as part of a famtrip program aimed at promoting Vietnam's central region to the Australian market.

Cassia javanica trees in full bloom are drawing crowds of visitors and photography enthusiasts to Ơp Village in Pleiku Ward, where pale pink blossoms have transformed the area around the village communal house into a popular seasonal attraction.

The community vegetable village in Thuận Nghĩa hamlet, Tây Sơn commune in Gia Lai is emerging as a growing destination for community-based tourism, combining VietGAP-certified agriculture with the preserved charm of a traditional Vietnamese countryside village.

Lakeside camping and outdoor recreation are rapidly gaining popularity on the Gia Lai plateau as locals and tourists seek nature-focused escapes during the summer months.

Authorities on Nhơn Châu island commune in Gia Lai province are promoting new livelihood models linked to experiential tourism as the locality seeks to diversify incomes and reduce residents’ dependence on fishing.

A new eco-historical tourism corridor is taking shape in Bàu Cạn commune, combining pristine landscapes, cultural heritage and upgraded infrastructure to drive local socio-economic growth.

Nestled deep in the highlands of Mang Den commune in Quang Ngai province, Kon Tu Ma village offers a rare blend of unspoiled nature and enduring cultural traditions, drawing visitors in search of quiet authenticity.

Diên Hồng Food Street in Pleiku has rapidly become a popular nighttime destination, attracting both residents and tourists since its trial launch in late March 2026.

The People’s Committee of Gia Lai Province has approved a master plan to 2045 to develop Bien Ho Commune into a major eco-cultural tourism hub for both the province and Vietnam’s Central Highlands region.

Northern Vietnam in April offers a period of calm transition, where fading spring drizzle gives way to clear skies and mild warmth, creating an ideal backdrop for quiet travel and cultural reflection.

A growing influx of international tourists to the Central Highlands is exposing a critical gap in community tourism: a shortage of local storytellers able to communicate cultural heritage in foreign languages.