Authorities and tourism stakeholders in Vietnam’s Central Highlands province of Gia Lai are promoting a “forest-to-sea” tourism model as a strategic driver for growth during National Tourism Year 2026, aiming to combine highland and coastal experiences into a single journey.
Gia Lai will launch National Tourism Year 2026 with a large-scale opening ceremony and mega concert on March 28, combining traditional cultural elements with modern performance technology in one of the country’s most ambitious tourism events.
A two-day festival featuring traditional rituals, cultural experiences and a ceremonial buffalo sacrifice will mark the inauguration of a new communal house in Kép 1 Village, Ia Ly Commune, Gia Lai Province, from March 21 to 22.
Authorities and tourism stakeholders in Vietnam’s Central Highlands province of Gia Lai are developing immersive coffee farm tours, aiming to launch them as a flagship product for National Tourism Year 2026.
Gia Lai’s signature dried phở (Vietnamese noodle soup) and traditional dishes from the Jrai and Bahnar ethnic communities will take the spotlight at the Gia Lai Culinary Festival, part of the opening week of National Tourism Year 2026, bringing the culinary heritage of Central Highlands to visitors.
(GLO) – The series of events marking the opening of the National Tourism Year - Gia Lai 2026 is expected to take place in March.
Gia Lai is preparing for a sharp rise in visitor numbers during the nine-day Lunar New Year holiday in 2026, as the province readies to host Vietnam’s National Tourism Year 2026. Authorities and businesses say the festive season is expected to kick-start a vibrant year for local tourism.
Tourism products from Gia Lai Province are attracting significant visitor interest at the ongoing 2026 Spring Fair in Hanoi, offering distinctive Central Highlands experiences and contributing to the promotion of the province ahead of the National Tourism Year.
Gia Lai Province will promote its cultural identity and tourism potential in Hanoi on February 1 - 2 during “Gia Lai Day,” held as part of the “Hanoi Tourism welcomes 2026 - Get on Hanoi 2026” program.
Vietnam’s tourism sector is poised for another major push in 2026 after a record-breaking performance in 2025, marked by strong visitor growth, rising revenues and international recognition, while warning signs emerge over sustainability and capacity.
The Gia Lai Tourism Association on December 23 held its first Congress for the 2025–2030 term in Quy Nhon Ward, setting priorities for strengthening tourism development as the province prepares to host Vietnam National Tourism Year 2026.
