Accommodation providers across the province have upgraded facilities, strengthened infrastructure, and deployed full holiday staffing to meet demand.
At Hoang Yen Hotel, all 110 rooms have been cleaned and refurbished, with bookings from the 29th day of lunar December through the third day of Tet reaching strong levels. Guests are arriving mainly from northern, southern, and central provinces.
The Anya hotel chain, which operates 485 rooms, reported a pre-booking rate of roughly 60%. The chain is offering no-surcharge policies, bundled promotions, and an expanded breakfast buffet featuring a blend of local Gia Lai dishes and international cuisine.
Mr. Ngo Thanh Hoang, Deputy General Director overseeing the Anya system, said preparations and the momentum from the National Tourism Year are expected to lift guest numbers compared with previous years.
Beyond lodging, hotels and resorts are refreshing culinary offerings with menus highlighting regional flavors and traditional Gia Lai specialties to enhance the early-spring travel experience.
Tourist destinations are also accelerating upgrades. The Ham Ho Rosa Alba eco-tourism site has enhanced restaurants and guesthouses and expanded services to include electric shuttles, kayaking, stand-up paddleboarding, and archery. Combo packages for families and groups are publicly priced for transparency, according to Deputy Executive Director Tran Minh Tri.
At the Xuan Thuy eco-tourism site, spanning 44 hectares, new check-in spaces reflect traditional Tet culture. The attraction’s 15-hectare “Mat Biec” lake, folk game stalls, and spring music performances aim to draw family visitors.
During Tet, the area will feature themed decorations, additional flower displays, and red lanterns to create a festive atmosphere, its representative said.
One of Gia Lai’s main holiday highlights is the reopening of Dong Xanh Cultural Park after renovations. The site showcases thousands of blooming sunflowers and refreshed cultural spaces, including the restored Hung Kings Temple. A musical event, “Echoes of the great forest aspiration,” featuring multiple artists, is set to anchor the park’s New Year festivities.
Community-based tourism models are adding to the province’s appeal. Upes Garden, a homestay-café complex, is decorated to evoke the ambiance of “Tet of the past,” offering photography spots, spring festivals for students, and agricultural experiences such as hydroponic vegetable and strawberry picking.
Cafés around the pine forests of Bien Ho have also refreshed their spaces. At Xanh side coffee, owner Quach Hung said the café planted over 3,000 primrose trees imported from Da Lat to create floral displays for visitors seeking sightseeing and photography opportunities.
With comprehensive preparations from tourism authorities, businesses, and local communities, Gia Lai is positioning itself for a strong Lunar New Year season, laying the groundwork for a pivotal year as host of National Tourism Year 2026.
