Gia Lai is stepping up efforts to attract international visitors by moving beyond conventional destination promotion and focusing on partnerships, market research and tourism products tailored to the needs of specific visitor groups.
Hundreds of domestic and international tourism businesses surveyed attractions, cultural experiences and facilities in Gia Lai on August 14, exploring opportunities to develop new travel programs and partnerships in the province.
As the only Xê Đăng village on the Gia Lai plateau, Ea Lũh village (Bien Ho commune) boasts a unique beauty amid the Bien Ho tea region, with ancient rock formations of various shapes scattered from the lakeshore deep into the village at the foot of the mountain.
Gia Lai province will host the second Vietnam Travel Day from August 13 to 17, bringing together around 550 domestic and international businesses in an effort to expand international visitor markets, strengthen industry partnerships and develop new tourism products.
Gia Lai Province has unveiled a new strategy to expand its international communications efforts, aiming to strengthen its global profile through professional, modern and internationally aligned media outreach while promoting investment, tourism and international cooperation.
Gia Lai Province officially launched the “Gia Lai Welcomes Summer 2026” Tourism Festival on June 20 with a large-scale arts programme that combined traditional culture, contemporary music and tourism promotion, drawing residents and visitors to Nguyen Tat Thanh Square in Quy Nhon Ward.
Pleiku Fest 2026, a major cultural and entertainment event celebrating the National Tourism Year - Gia Lai 2026, was officially unveiled at a press conference held on June 9 at the Gia Lai Provincial Convention Center.
Fishermen in Trung Luong fishing village in Gia Lai will hold the 2026 Whale Worship Festival from May 27 to 31, featuring traditional spiritual rituals, folk performances and cultural activities celebrating Vietnam’s coastal heritage.
Cassia javanica trees in full bloom are drawing crowds of visitors and photography enthusiasts to Ơp Village in Pleiku Ward, where pale pink blossoms have transformed the area around the village communal house into a popular seasonal attraction.
Gia Lai authorities and football officials have agreed on an extensive multi-platform media campaign to promote the 2026 Gia Lai U14 International Football Festival and the province’s National Tourism Year.
The recognition of An Cuu Communal House and the Mui Vi Rong - Tan Phung Mountain scenic site as provincial-level heritage sites is opening new pathways for socio-economic development in Gia Lai, with authorities seeking to leverage cultural and natural assets to boost tourism.
A community running event commemorating the Hung Kings will take place in An Phú Ward on April 25, as local authorities seek to promote cultural heritage and community engagement.
Gia Lai province will promote its tourism potential at the Vietnam International Travel Mart (VITM) 2026, which opens in Hanoi on April 10, positioning itself ahead of its role as host of the National Tourism Year 2026.
Community-based tourism is expanding across Vietnam, emerging as a key driver of rural development by improving local livelihoods while preserving cultural identity.
The launch of the FLC Pleiku resort, entertainment complex and golf course on April 4 is expected to mark a turning point for tourism in Gia Lai, positioning the province as a key destination in Vietnam’s Central Highlands.
Gia Lai province stepped up efforts to boost its summer tourism market at the Ho Chi Minh City Tourism Festival, showcasing destinations, cultural experiences and promotional offers to attract visitors in 2026.
After hours of trekking through dense forests and steep terrain, visitors reaching the 1,748-metre summit of Kon Ka Kinh are rewarded with sweeping views of untouched greenery and drifting clouds, underscoring the growing appeal of Kon Hà Nừng Biosphere Reserve as a leading ecotourism destination.
A delegation of foreign ambassadors and consuls visited Banh It Tower in Gia Lai province in late March, promoting the locality’s cultural heritage and tourism potential to the international community.
Gia Lai Provincial Police have announced detailed parking arrangements for residents and visitors attending the opening ceremony of the National Tourism Year - Gia Lai 2026, scheduled for the evening of March 28.
Gia Lai authorities on March 25 outlined preparations for the National Tourism Year 2026, announcing a wide-ranging programme of 244 events and calling for strong media coordination to promote the province’s tourism potential.
Residents living at the foot of Chư Đang Ya volcano in Gia Lai province are preparing to welcome an expected surge of visitors during National Tourism Year 2026, offering a blend of natural landscapes, traditional culture and community-based experiences.
Women across Gia Lai province are spearheading a wide-ranging grassroots campaign to support the National Tourism Year 2026, with a focus on environmental protection, cultural preservation, and community engagement.
Gia Lai authorities have completed a final review of preparations for the Opening Week of the National Tourism Year 2026, as the province gears up to host a series of high-profile events aimed at promoting tourism and investment.
Gia Lai province is aiming to welcome 15 million visitors in 2026 and generate VND 35 trillion (about USD 1.4 billion) in tourism revenue, as local authorities and industry leaders prepare to convene a major forum to accelerate the sector’s growth.
