One of the standout destinations is Fair Farm in Gào commune, a 10-hectare site that blends production with immersive visitor experiences. The farm, founded in 2021 by German-Vietnamese entrepreneur Qiu Hào, hosts between 40 and 60 visitors each month, offering three-hour tours designed to introduce guests to sustainable agriculture.
Visitors begin with a demonstration of Vietnamese drip coffee brewing, where they learn about water temperature, ratios and extraction techniques. The tour then moves outdoors, with Hào guiding guests through crop varieties, soil conditions, irrigation sources and environmentally conscious farming methods.
Participants, many from Europe and Canada, engage directly in farm activities such as harvesting vegetables, picking tomatoes, planting trees and learning how coffee and durian are cultivated and processed.
“I arrived during the National Tourism Year - Gia Lai 2026, which made the experience even more special,” said Mees, a visitor from the Netherlands. “Learning how to brew coffee gave me a clearer understanding of a product I had only known as a consumer”.
Hào, who trained as a civil engineer in Germany, said he initially focused on educational programs for children before expanding into tourism about three years ago. Since late 2024, he has seen a steady increase in international visitors.
While farm activities follow a standardized structure, Hào noted that experiences vary depending on visitors’ cultural backgrounds. Vietnamese guests often find familiarity in the crops, while international tourists encounter new and engaging agricultural practices.
Rebecca, a visitor from Canada, said the experience reshaped her perspective on farming. “Harvesting tomatoes and tending crops made me realize the level of effort and care involved. It gave me a deeper appreciation for farmers”, she said.
Hào emphasized that maintaining a balance between production and tourism is key to the model’s long-term sustainability. He plans to refine and expand the operation to attract more visitors interested in environmentally responsible agriculture.
The initiative reflects a broader shift in Vietnam’s tourism sector, where experiential and sustainable travel offerings are increasingly appealing to global audiences.
