The opening ceremony will take place on the evening of November 14 at the communal house yard in Ia Gri village, Biển Hồ commune.
The festival coincides with the 20th anniversary of the Central Highlands Gong Cultural Space being recognized by UNESCO as a masterpiece of the oral and intangible heritage of humanity (November 25 - 25, 2025).
Throughout the two-week celebration, visitors can enjoy gong performances, reenactments of the Bahnar people’s victory celebrations, and exhibitions of traditional ethnic minority culture.
There will also be musical instrument exchanges, photo and fine arts exhibitions, and displays of heritage artworks by artist Xu Man.
Cultural showcases include the photo exhibition “Land and people of Gia Lai – New colors”, the “harmony” fine arts display, and works highlighting the province’s culture, cuisine, beliefs, and tourism.
Sporting activities add to the festival’s dynamic atmosphere, featuring the Chư Đang Ya Volcano summit challenge, the “Gia Lai City Trail - Dream of the Great Forest 2025” running race, the Pô Cô River dugout canoe race for the A Sanh Cup, the Provincial Ethnic Minority Volleyball Championship, and traditional folk games such as stilt walking, tug of war, sack racing, and blindfolded pot breaking.
From November 14 to 16, the Ia Gri village communal yard will also host local product exhibitions, tourism promotion booths, and food-tasting stalls, allowing visitors to explore and enjoy the traditional cuisine of ethnic minorities.
The festival seeks to promote the image of the wild sunflower and Chư Đang Ya Volcano, recognized among Vietnam’s top 10 most attractive destinations by VietKings and among the world’s 10 most beautiful volcanic craters by a British travel magazine in 2018.
By blending tradition with modern cultural expression, the event aims to preserve ethnic heritage, boost tourism, and attract investment to support Gia Lai’s economic development.