Gia Lai is positioning itself for a significant tourism surge as Vietnam prepares to host National Tourism Year 2026, an event expected to draw 15 million visitors and generate VND 35 trillion (approximately USD 1.4 billion) in tourism revenue, up 20.7% from 2025.
Authorities in Gia Lai province have completed key preparations for the opening week of National Tourism Year 2026, with officials emphasising safety, logistics and visitor management ahead of the main event on March 28.
The opening week of the National Tourism Year - Gia Lai 2026.
Gia Lai Province and the Vietnam Tourism Association have agreed on a series of strategic cooperation initiatives to prepare for Vietnam’s National Tourism Year 2026.
As the Lunar New Year approaches, authorities and businesses in Gia Lai are framing 2026 as a decisive year to anchor long-term, sustainable development, with a focus on agriculture, tourism, infrastructure and governance reform.
Gia Lai authorities on Wednesday called for intensified preparations for National Tourism Year - Gia Lai 2026, urging all units to strictly follow the approved plan and ensure high-quality communication efforts to attract domestic and international visitors.
Gia Lai province introduced its tourism potential and the theme of National Tourism Year 2026 at the “Gia Lai Day in Hanoi” event held Friday on Trinh Cong Son Street in Tay Ho District, aiming to boost national and international visibility for the Central Highlands locality.
Vietnam’s Ministry of Culture, Sports and Tourism has approved the project for National Tourism Year 2026, confirming the title “National Tourism Year - Gia Lai 2026”, with the English name “Visit Viet Nam Year - Gia Lai 2026”.
Gia Lai will usher in 2026 with a large-scale countdown event held simultaneously in Quy Nhon and Pleiku on the night of December 31, organisers said. The programme aims to deliver an emotionally charged artistic experience marking the transition to the new year.
