Sports

Gia Lai launches multi-platform media drive for 2026 U14 international football festival

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Gia Lai authorities and football officials have agreed on an extensive multi-platform media campaign to promote the 2026 Gia Lai U14 International Football Festival and the province’s National Tourism Year.

At a meeting on April 26, representatives of Gia Lai Newspaper and Gia Lai Radio & Television finalised the plan with Hoang Anh Gia Lai Football Club, outlining coordinated coverage before, during and after the tournament. The initiative aims to boost the event’s visibility while showcasing Gia Lai to domestic and international audiences.

The “Gia Lai U14 International Football Festival – 2026” is one of the key sporting events of the National Tourism Year Gia Lai 2026. Photo: Provided by Organizers

The campaign will deploy television broadcasts, online news platforms and social media channels, focusing on team profiles, match updates and features highlighting the province’s culture and people. The effort is aligned with the National Tourism Year - Gia Lai 2026, themed “Mountains embrace the sea”.

Key matches, including decisive fixtures, will be broadcast live on GTV and streamed across the digital platforms of Gia Lai Newspaper and Radio-Television to maximise audience reach and engagement.

The tournament features the participation of seven international teams and five domestic teams. Photo: Provided by Organizers

The Gia Lai U14 International Football Festival - 2026 is scheduled to run from May 11 to 15 at Pleiku Arena and Ham Rong Training Center, bringing together 12 teams from Vietnam and overseas.

Organisers view the tournament as a major sporting event expected to support tourism promotion, drive local economic activity and strengthen international integration.

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