Specifically, the tourism sector has set a target of welcoming 25 million international visitors and 150 million domestic travelers in 2026, representing an increase of approximately 11-16% compared to this year. Total tourism revenue next year is expected to reach VND 1.125 quadrillion, up 11% from the VND 1 quadrillion projected for 2025.
According to statistics, in 2025, the tourism sector is estimated to welcome 21.5 million international visitors and 135 million domestic travelers, both up 22% compared to 2024. Total revenue is expected to reach VND 1 quadrillion, an 11% increase over last year. Compared to the pre-COVID-19 period, Vietnam’s tourism industry has recovered to more than 110% of previous levels, while the Asia-Pacific region as a whole has only recovered to about 90%. 2025 is also set to be a record-breaking year for the sector in terms of international visitor growth and revenue.
2025 also marks a milestone as Vietnamese tourism continues to be honored with numerous prestigious international awards. UN Tourism has recognized Lô Lô Chải Village and Quỳnh Sơn Village as the World’s Best Tourism Villages; Vietnam has been named the World’s Leading Heritage Destination for the sixth time and Asia’s Leading Destination for the seventh time, among other accolades. These achievements affirm Vietnam’s position on the global tourism map and provide important momentum for the next phase of development.