Held from October 30 to November 1 in Ia Gri and Ia Nueng villages and the area surrounding Chư Đang Ya volcano in Bien Ho commune, the event has brought a surge in tourism-related activities alongside its cultural programmes and scenic attractions.
Numerous food stalls and visitor service points have been set up around the communal house in Ia Gri village, offering tourists a range of local dishes and opportunities to take photographs.
Among the vendors is a food stall operated by Ksor H Khit from Chuet village, An Phu ward, who returns to the festival area every year to serve residents and tourists.
Her menu features traditional Jrai specialties, including grilled chicken, bamboo-tube sticky rice, jar wine, grilled meats, bitter eggplant stir-fried with chicken innards, cassava leaves stir-fried with pork belly, and beef grilled in bamboo tubes.
Beyond traditional cuisine, visitors can also use new services designed to provide experiences and souvenirs.
Rec Production Media Manufacturing Co., Ltd. has installed three mobile photobooth stations at the festival grounds and along the flower-lined route leading to the volcano summit.
Company representative Nguyễn Trần Khánh said the stations were introduced to help visitors capture memorable moments at the area's scenic locations.
The booths provide designated photography spaces and instant printing, allowing tourists to take home professionally produced souvenir pictures.
Meanwhile, Chư Đang Ya Panorama Farm, operated by Phạm Minh Tùng from Pleiku ward, has attracted visitors with a combination of flower gardens, sightseeing and camping facilities.
Located on a hill behind the volcano, the farm offers panoramic views of Bien Ho and the surrounding landscape. Buckwheat and cosmos flowers have been planted to create additional attractions for visitors seeking places to explore and take photographs.
Entrance to the flower garden costs 20,000 VND per person (approximately US$0.76), while camping site rental is priced at 50,000 VND per person (approximately US$1.91).
Visitors bring their own tents and personal belongings, while the farm provides the camping area and essential amenities.
From traditional food stalls to photography services, flower gardens and camping, the growing range of seasonal businesses reflects efforts to meet tourists' demand for distinctive experiences at Chư Đang Ya.
The festival is therefore serving not only as a platform for promoting local culture and natural attractions but also as an opportunity for residents and businesses to expand tourism-related activities and generate additional income.
