The province is focusing on production linkages, processing, development of One Commune One Product (OCOP) items, e-commerce, trade promotion and export expansion.
Since the beginning of 2026, the Department of Agriculture and Environment has supported 14 production and consumption linkage chains covering more than 1,491 hectares.
The province now has 226 such chains spanning more than 253,100 hectares, involving 77 enterprises, 101 cooperatives, 72 cooperative groups and 48 professional associations or agricultural unions.
In Chư Prông commune, VCU Joint Stock Company works with 10 coffee purchasing agents and buys more than 1,000 tonnes of coffee annually, according to Chief Executive Officer Nguyễn Tiến Định.
The company prioritizes coffee with a ripeness rate of at least 75% and pays 500–1,000 VND per kg ($0.02–$0.04) above market prices. Its products are sold steadily and exported to the United States, several European Union countries and Asian markets.
Authorities have also supported the company in leasing land to expand its roasting facilities and increase processing and consumption capacity.
In Ia Chia commune, Nguyen Thiem One Member Limited Liability Company has partnered with farmers to produce more than 10 hectares of coffee, cashew, pepper and bamboo shoots.
Since 2023, the company has purchased more than 40 tonnes of agricultural products, processed them and secured OCOP certification for seven products.
The company guarantees purchases from partner households at prices 3–5% above market rates, Deputy Director Nguyễn Vương Vân Trường said.
Alongside production linkages, local authorities are expanding sales outlets, connecting supply with demand and testing e-commerce channels.
The OCOP Product Introduction and Sales Store in Quy Nhơn ward, currently displays nearly 100 products from 12 producers and generates almost 100 million VND ($3,800) in monthly revenue, according to store manager Tô Thanh Dũng. The store has also opened another outlet on Nguyễn Huệ Street to attract tourists.
Agricultural Products Reach Over 70 Markets
In the first eight months of 2026, the province’s agricultural export turnover exceeded USD 1.2 billion, accounting for more than 45.2% of the province’s total export value. Gia Lai’s agricultural products have been exported to over 70 countries and territories, with key items including coffee, cashew nuts, bananas, mangoes, durian, and concentrated passion fruit juice.
West Hoài Nhơn ward has used livestreaming to promote agricultural products.
Since the beginning of the year, the locality has organized three livestream sales sessions, generating more than 100 orders, many from customers outside the province, said Trương Thị Thúy Nga, head of the ward's Economic Office.
In Chư A Thai commune, the local Farmers’ Association generated more than 70 million VND ($2,660) in revenue from a livestream agricultural sales event on Aug. 15, closing 432 orders.
Under Plan No. 104/KH-UBND, issued by the Provincial People’s Committee on March 18, 2026, Gia Lai aims to support the consumption of more than 123,000 hectares of key crops that have not yet joined linkage chains.
The targeted crops include coffee, pepper, cashew, banana, durian, chili, coconut, passion fruit and watermelon. The plan also includes seasonal consumption support for short-term crops and beef, pork and poultry.
The strategy is designed to move away from ad hoc measures to address seasonal surpluses and toward stable production-processing-consumption chains, supported by trade promotion, supply-demand connections, livestreaming, e-commerce platforms and partnerships with major buyers.
Since the beginning of 2026, the Department of Agriculture and Environment has also organized five training courses and workshops on policies and the development of production linkages, while conducting field surveys to support the expansion of raw material areas, Deputy Director Nguyễn Thị Thế Vy said.
The department aims to establish at least one linkage model in every commune or ward. The planned approach is based on “market orders – organized production chains – farmers’ implementation”, with the gradual development of concentrated production areas connected to processing facilities and distribution systems.
It also calls for the development of standardized raw material areas, the assignment of planting-area and packaging-facility codes, and stable contracts between enterprises and farmers aligned with production cycles, with the goal of securing medium- and long-term commitments.
The industry and trade sector has meanwhile organized 14 supply-demand connection programs, fairs and exhibitions since the beginning of the year. It has introduced specialty and OCOP products, supported brand development, promoted e-commerce and facilitated digital transformation in business and import-export activities.
At the 2026 Gia Lai Agricultural Supply-Demand Connection Conference, four large-scale production and business groups signed cooperation agreements with 23 enterprises, cooperatives and producers.
Deputy Director of the Department of Industry and Trade Nguyễn Đình Kha said the sector is strengthening trade links and export promotion, while sending provincial business delegations to international fairs and exhibitions to help agricultural products enter modern distribution systems.
Despite these efforts, agricultural consumption continues to face several obstacles. Some products remain heavily dependent on individual markets, while production-consumption linkages are uneven.
Some large production areas also lack stable purchase contracts, and some enterprises, cooperatives and producers have limited capacity for deep processing, brand development and participation in e-commerce.
The industry and trade sector will work with enterprises, cooperatives and farmers to promote standards-based production, develop planting-area codes, improve traceability and supply-chain transparency, and apply processing technologies, Kha said.
It will also strengthen links with distribution networks, processing and export companies, while using e-commerce and trade promotion to expand market access and gradually establish more stable consumption linkages.