The figures represent a 12.5% rise in tourist arrivals and a 10% increase in revenue compared with the same period in 2024, according to the Department of Culture, Sports and Tourism.
Tourist accommodations across Gia Lai reported strong demand. In the eastern part of the province, hotels reached 70% occupancy, with some four-star properties exceeding 80%. Western areas recorded 40–50% occupancy, climbing to over 70% on September 2.
The province’s highlight event was the “Essence of the great forests - Convergence of the blue sea 2025” festival, held from August 29 to September 1.
Activities included Coffee and Gong Culture Day, a culinary fair featuring local delicacies, the “Colors of the sea” street parade, a light festival, martial arts demonstrations, and traditional performances such as hát bội and bài chòi.
On September 2, thousands gathered at Đại Đoàn Kết Square in Pleiku for a commemorative art program marking the 80th anniversary of the August Revolution and National Day, followed by a fireworks display.
Several attractions recorded heavy visitor flows: Eo Gió (15,000 visitors), Kỳ Co (8,200), Ghềnh Ráng (8,500), Quang Trung Museum (2,000), Biển Hồ Pleiku (3,000), Đại Đoàn Kết Square and Pleiku Museum (31,000), and Safari Wildlife Park (3,600).
Local communities also staged cultural and sporting events, including An Khê’s first Public Art Festival, Chư Sê’s Mini Football Tournament with over 200 athletes, and a cultural exchange program in Ia Dom.
Nguyễn Thị Kim Chung, Deputy Director of the Department of Culture, Sports and Tourism, said authorities had prepared facilities and staffing in advance, enforced transparent pricing, and ensured safety. She described the holiday’s tourism activities as “safe, civilized, and effective.”
