As competition intensifies, businesses and cooperatives are increasingly treating technological investment as essential rather than optional. Those that have modernised production processes are reporting gains in productivity, brand development and market expansion.
Nhan Hoa Co., Ltd., based in Hoai Nhon Nam Ward, illustrates this shift. Its Dalop rice paper, once a traditional village product, has undergone a transformation after more than 16 years of research and development.
The company has invested around VND 7 billion (approximately USD 275,000) in a modern production system, gradually industrialising operations while maintaining traditional characteristics.
The upgraded facility includes an industrial boiler and a modern drying line worth about VND 4 billion (approximately USD 157,000), enabling precise control of temperature and humidity. The system processes roughly four tonnes of rice per day, ensuring large-scale output with consistent quality and flavour.
According to director Pham Quoc Bao, the company has largely developed its own machinery through years of experimentation, allowing it to control costs and adapt production flexibly. It now has seven OCOP 4-star products, with its sesame rice paper achieving 5-star status and national recognition.
In agricultural processing, Green Tropical Import-Export Processing Joint Stock Company is focusing on deep processing technologies. Its investment in freeze-drying and cold-drying systems helps retain nutritional value, colour and natural flavour. Its key products, freeze-dried durian and green banana powder, are rated OCOP 3 stars.
The company is targeting export markets by sending samples to Japan, South Korea and Taiwan, adjusting production based on feedback on standards and packaging. Monthly output stands at about one tonne of freeze-dried durian, while domestic sales are expanding through e-commerce platforms such as Facebook, TikTok and Shopee.
Meanwhile, Hai Binh Gia Lai Cashew Joint Stock Company combines traditional roasting techniques with mechanised processing to improve efficiency and consistency. The firm has implemented HACCP and ISO 22000 standards and is seeking to upgrade its OCOP 4-star products to 5-star status.
Digital infrastructure is also supporting the sector’s development. The ocopgialai.vn platform enables businesses to standardise product information, publish transparent pricing and connect directly with consumers, helping reduce costs and strengthen competitiveness.
Authorities plan to further support technology adoption and digital transformation, with a focus on traceability systems, quality standards and professional training. These measures aim to complete the OCOP value chain and ensure products meet increasingly stringent market requirements.
Nguyen Huu Ha, Deputy Director of the Department of Science and Technology, said technology application is key to improving product quality and enabling local agricultural goods to secure a stronger position in modern supply chains.
