The ward, known for vegetable and flower cultivation, is also home to distinctive traditions such as gong performances, xoang dance, brocade weaving and the crafting of ethnic musical instruments. Local officials say integrating cultural preservation with tourism is creating new economic opportunities while safeguarding heritage.
At the center of these efforts is artisan Ak, nearly 80, who teaches gong playing to village youth every weekend in Chuet 2 village. Once a universal skill among young people, gong performance has declined amid modern lifestyles, reducing opportunities for cultural transmission.
With support from local authorities, Ak has revived interest among younger generations. Weekend sessions now draw crowds, with participants learning not only technique but also the cultural significance of gongs, which are deeply tied to Jrai spiritual life.
The ward currently maintains 12 sets of gongs and has established six gong and xoang clubs across age groups. These teams regularly perform at events within and beyond the province, contributing to cultural promotion efforts.
Young performers such as Hi, 19, who began training at age nine, have mastered traditional repertoires linked to ceremonies including new rice celebrations and house inaugurations. Performances at regional events have further motivated youth participation and peer teaching.
Beyond performing arts, An Phu is preserving traditional crafts. The ward has formed 12 brocade weaving groups and two bamboo weaving clubs, supporting artisans in showcasing products at trade fairs. These initiatives are gradually opening market access and boosting household incomes.
Local artisan Ksor Quynh has spent more than 15 years crafting traditional musical instruments. Since August 2025, he has been developing a small cultural space at his home to display instruments for visitors, adding a new experiential attraction for tourists.
An Phu comprises 13 villages, with ethnic minorities accounting for over 30% of the population, primarily Jrai. Many traditional practices remain intact, providing a foundation for tourism development.
According to local authorities, surveys have been conducted to assess cultural assets across villages, identifying those suitable for community tourism. Artisans receive support to pass on skills, while training programmes in tourism services, guiding, hospitality and product development are being rolled out to professionalize the sector.
Officials say the ward will continue expanding gong and xoang performance groups and creating opportunities for them to participate in cultural events nationwide. These efforts aim to enhance the locality’s profile, attract visitors and improve incomes for residents while preserving its cultural identity.