The reforms go beyond cutting paperwork and shortening timelines, with business experience and satisfaction now used as benchmarks for evaluating performance. Provincial authorities say this approach is strengthening investor confidence and enhancing Gia Lai’s competitiveness.
Businesses report tangible improvements from the market entry stage. Hà Văn Toàn, director of Gia Khang Co., Ltd. in Pleiku Ward, said his company completed online business registration in just over three hours. “Previously, businesses often waited days or even a month. This is a major change,” he said, describing the process as clear and user-friendly.
Similar feedback has come from established firms. Lê Văn Chánh, director of Tiến Phát One Member Co., Ltd. in Biển Hồ Commune, said recent procedures to add fertiliser trading to his company’s operations were handled smoothly, with clear guidance from officials. “The difference is very clear compared to before”, he noted.
Phạm Quốc Bảo, director of Nhân Hòa Co., Ltd. in Hoài Nhơn Nam Ward, said authorities provided strong support as his company expanded production capacity of Dalop rice paper from 600 tonnes to 1,200 tonnes a year. He said approvals and documentation were processed quickly, without unnecessary obstacles.
The changes follow a comprehensive review of all provincial administrative procedures. Gia Lai has cut processing time and compliance costs for 1,713 procedures, including 790 related directly to investment and business. Average processing times have been reduced by more than 55%, exceeding government targets.
Business registration has been identified as a breakthrough area. Through standardised processes and expanded use of information technology, the time required to issue a business registration certificate has been reduced from three days to about three working hours, a reform in place since late 2025.
Long-standing bottlenecks in investment, land and construction procedures have also been addressed. New inter-agency coordination regulations introduced at the end of 2025 have reduced approval times for investment projects outside industrial zones from 242 days to 60 days, and from 145 days to 38 days for projects within such zones.
Nguyễn Thị Lam Phương, CEO of Tây Nguyên Resource Energy Technology JSC, said her company completed all investment procedures for the high-tech agricultural TRE–Đak Đoa project in about two months, cutting at least six months compared with previous timelines. “These changes help maintain investor confidence,” she said.
Gia Lai is also implementing administrative procedures independent of geographical boundaries, aiming to cut transaction costs and travel time once fully deployed. Decentralisation has been expanded through 14 decisions covering 258 procedures, with a further 42 key procedures delegated to lower levels.
The province has announced 436 procedures where paper documents can be replaced with data and has trained 6,276 commune-level officials in digital skills, technology and artificial intelligence.
In 2025, 95.2% of applications were processed online, 97.6% were resolved on time, and the Public Service Index reached 96.63 points, ranking Gia Lai second nationwide.
At a press conference on December 30, 2025, Vice Chairman of the Provincial People’s Committee Lâm Hải Giang said Gia Lai would continue to build a proactive government that partners with businesses to create a transparent and consistent investment environment.