The provincial Market Management Department has deployed 10 specialized teams to inspect establishments dealing in OCOP products and regional specialties, with a focus on wards in the eastern part of the province.
The coordinated inspections are concentrated in high-traffic tourist areas, including main roads, shopping centres, markets, restaurants, hotels and specialty stores. Officials are checking compliance with regulations on price listing, product origin, labeling and food safety conditions during the peak tourism period.
Beyond documentation, inspection teams are also examining on-site conditions such as storage practices, product displays and expiration dates, aiming to quickly detect and address violations.
Initial observations indicate a high level of cooperation from businesses. Nguyễn Thị Tuyết Sương, owner of Đông Tây Hotel in Quy Nhơn Ward, said the establishment publicly lists prices, displays a market management hotline and has committed not to raise prices during peak periods.
“We see this as a way to maintain our reputation and build trust with customers”, she said.
At Hương Biển Specialty Store in Hoàn Cầu Shopping Center, the owner has similarly signed a compliance commitment and ensured all products meet requirements for origin and labeling.
Consumers have welcomed the tighter oversight. Nguyễn Mỹ, an overseas Vietnamese visiting Pleiku Ward, said the inspections provide reassurance when purchasing local specialties as gifts.
“I prefer stores that provide clear invoices and documentation so I can take products abroad. The increased inspections give me greater peace of mind”, he said.
According to Lê Minh Phúc, head of Inspection Team No. 10, authorities conducted a comprehensive review of businesses before launching the campaign to develop detailed inspection plans.
“We combine inspections with guidance to help businesses understand and comply with regulations, thereby minimizing violations. Any infractions will be handled strictly in accordance with the law”, he said.
Officials say the campaign is designed not only to detect and prevent violations but also to protect consumer rights and strengthen trust among visitors. It also forms part of broader efforts to position Gia Lai as a safe, friendly and professional destination for domestic and international tourists.
Alongside enforcement, inspection teams are stepping up communication efforts, focusing on food safety, transparent pricing and the sale of goods with clear origins to promote responsible business practices.
The initiative underscores the authorities’ determination to tighten market oversight and ensure a positive experience for visitors during one of the province’s most significant tourism events.