The annual event, held from April 2 to 5 at 23/9 Park under the theme “Vibrant summer fest”, featured more than 150 booths from over 20 provinces and cities, alongside travel firms, accommodation providers and transport companies. Discounts of up to 50% were offered across a range of tourism products, marking the start of the peak travel season.
Gia Lai’s booth, organised by its Department of Culture, Sports and Tourism, highlighted the province’s role as host of National Tourism Year 2026 with the theme “Mountains embrace the sea”. The display introduced key destinations and tourism products, alongside OCOP items and investment information.
Visitors were able to explore promotional materials, access tourism services and learn about digital transformation initiatives in the sector. Businesses also offered discounted travel products and distributed free publications.
Cultural performances, including traditional musical instruments and Binh Dinh martial arts, added to the province’s presence at the festival, drawing attention from visitors and industry representatives.
Officials said the event also served to introduce a series of upcoming activities scheduled for the second quarter of 2026. These include the fifth Gia Lai Provincial Ethnic Culture Festival, an ethnic minority sports competition, a summer tourism launch programme, and an international promotion campaign in South Korea.
The province also plans to host a tourism development conference and continue its “Weekend Gong - Enjoy and experience” programme.
Organisers reported strong interest in Gia Lai’s offerings, with thousands of visitors stopping by the booth. Travel companies and tourists expressed interest in promoting and experiencing the province’s products in the coming months.
The push comes as Gia Lai’s tourism sector records solid growth. In the first quarter of 2026, the province welcomed more than 4.2 million visitors and generated around VND 8,710 billion (approximately USD 348 million) in revenue, up 17% year-on-year.