Lavazza chairman visits Gia Lai organic coffee farm, praises farmer partnerships

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Giuseppe Lavazza, chairman of Italy’s Lavazza Group, visited Vinh Hiep Organic Coffee Farm in Gia Lai province, where he and senior executives praised its partnerships with local farmers and approach to responsible production.

The farm, operated by Vinh Hiep Co., Ltd. in Bo Ngoong commune, incorporates transparent traceability and environmental, social and governance (ESG) criteria into its production model.

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Mr. Giuseppe Lavazza – Chairman of Lavazza Group (fifth from the right) and a delegation of senior executives visit Vĩnh Hiệp Organic Coffee Farm. Photo: Hà Duy

During the recent visit, Lavazza executives commended the company’s close cooperation with farmers, highlighting practices intended to strengthen the reputation of Gia Lai coffee.

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Mr. Giuseppe Lavazza – Chairman of Lavazza Group (second row, far left) and the delegation pose for a commemorative photo with the leadership of Vĩnh Hiệp Co., Ltd. Photo: Hà Duy

Located approximately 750 metres above sea level, the farm occupies red basalt soil south of the Hàm Rồng volcano.

Leaders from both companies also took part in a ceremonial coffee tree planting, expressing their commitment to long-term cooperation, sustainable coffee development, environmental protection and support for local farmers.

Lavazza Group has a history spanning more than 130 years and reported revenue of €3.9 billion in 2025.

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Leaders of Lavazza Group and Vĩnh Hiệp Co., Ltd. jointly participate in the coffee tree planting ceremony at Hàm Rồng Farm. Photo: Hà Duy

The visit brought the Italian coffee company’s leadership to Gia Lai’s coffee-growing region, with discussions centred on farmer partnerships, traceability and responsible production.

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