The farm, operated by Vinh Hiep Co., Ltd. in Bo Ngoong commune, incorporates transparent traceability and environmental, social and governance (ESG) criteria into its production model.
During the recent visit, Lavazza executives commended the company’s close cooperation with farmers, highlighting practices intended to strengthen the reputation of Gia Lai coffee.
Located approximately 750 metres above sea level, the farm occupies red basalt soil south of the Hàm Rồng volcano.
Leaders from both companies also took part in a ceremonial coffee tree planting, expressing their commitment to long-term cooperation, sustainable coffee development, environmental protection and support for local farmers.
Lavazza Group has a history spanning more than 130 years and reported revenue of €3.9 billion in 2025.
The visit brought the Italian coffee company’s leadership to Gia Lai’s coffee-growing region, with discussions centred on farmer partnerships, traceability and responsible production.