The ward, formed through the merger of the former Hoài Thanh, Tam Quan Nam and Hoài Thanh Tây wards, inherited nearly 700 hectares of coconut plantations, giving it a strong foundation for developing tourism products linked to coconut cultivation and local identity.
Local authorities have identified tourism as a strategic development priority following the administrative reorganization.
According to Phạm Tiến Dũng, Secretary of the Hoài Nhơn Ward Party Committee, the locality aims to develop signature coconut-based products and introduce at least one new product annually during the 2025-2030 period.
Plans also focus on expanding eco-tourism, community tourism, cultural-historical tourism and craft village tourism while leveraging the area’s coconut groves, casuarina forests and beaches.
Tourism experts believe Hoài Nhơn possesses significant potential if it can build experiences that differentiate it from other destinations. Nguyễn Phạm Kiên Trung, Vice Chairman of the Gia Lai Tourism Association, said a newly built road linking National Highway 1 with the coastal route DT 639 provides improved access for visitors. The route passes through densely planted coconut areas, offering opportunities to develop community tourism spaces connected to coconut gardens and coconut-based products.
Trung suggested that investment in Đào Duy Từ Temple could create an attractive gateway destination for travelers arriving from National Highway 1 before continuing to the coastal coconut-growing region. He said the approach could help connect visitors with historical sites, craft villages and other attractions across the locality.
Trần Ngọc Vân, an organizer of eco-tourism and green tourism tours, said Hoài Nhơn’s distance from Quy Nhơn requires the locality to develop distinctive products capable of attracting and retaining visitors. He noted that tourism built around the area's identity as a “land of coconuts” offers considerable potential but requires long-term planning, sustained investment and strong cultural integration.
As part of its long-term strategy, Hoài Nhơn Ward has included a 10-hectare Cultural Park and Coconut Garden Tourism Service project in its investment portfolio. Construction is scheduled to begin and be completed during the 2026-2030 period.
The locality is also working to incorporate traditional cultural values and folk beliefs into the development of the “Hoài Nhơn - Love of the Sea – Land of Coconuts” tourism brand.
To support these ambitions, Hoài Nhơn will host the Hoài Nhơn Coconut and Sea Festival - Đoan Ngọ Festival from June 17 to June 28 at Búng Village and Hoài Thanh Beach under the theme “Embracing the Sea Breeze – Savoring the Coconut Homeland”.
The coconut tree will serve as the central theme throughout the festival, which will feature exhibitions on the history and value of coconut cultivation, displays of coconut products, seafood cuisine, local specialties, OCOP products and craft village goods. Visitors will also be able to explore beachside coconut-themed spaces designed for tourism experiences and cultural engagement.
Other activities include the Coconut Sea Run Hoài Nhơn 2026, folk games, beach sports, community tourism experiences, a night market and seafood-and-coconut culinary offerings. Organizers expect the fruit festival and culinary showcase, “100 Dishes from Coconut,” to be among the event’s major attractions.
Festival organizers have intensified promotional efforts around the message: “Preserve the coconut – maintain local identity – develop sustainable tourism.”
Local authorities said tourism activities, coconut-themed attractions, cultural programs and community experiences introduced during the festival will continue operating through the summer tourism season, which is expected to run from June 29 to September 5.