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Bờ Ngoong farmers turn coffee into bln-VND incomes as crop expansion

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Coffee cultivation is transforming livelihoods in Bờ Ngoong commune, where rising bean prices and improved production techniques have enabled many ethnic minority households to earn annual incomes of several hundred million to more than 1 billion VND.

Residents in Phăm Ó village are now completing post-harvest work, hulling, drying and sorting beans, as coffee prices have surged over the past two years and remained stable at 90-120 million VND (US$3,670–4,900) per ton. The price boom has helped secure stable livelihoods across the commune.

Farmers report strong profits from expanding coffee output

Vong’s family in Phăm Ó has applied scientific and technical practices to raise yields. With 3 hectares harvested this season, the household expects about 10 tons of beans, generating nearly 1 billion VND (US$40,800) in profit. The family has also intercropped 120 Thai durian trees, now in their third year, which are expected to provide additional income if market conditions remain stable.

According to village elder Siu Sum, thanks to coffee, many households in Phăm Ó have been able to build spacious new homes. Photo: N.D

Across the village, nine to ten households each earn more than 1 billion VND per year, while many others report several hundred million VND annually. Families such as Khok, Nheng and Hlim earn 500–600 million VND (US$20,400–24,500) annually from coffee cultivation, supported by improved production methods, government assistance and community cooperation.

Coffee becomes a pillar of the commune’s economy

Village elder Siu Sum, Deputy Secretary of the Party Cell and Head of the Village Front Work Committee, said Phăm Ó has about 280 households, predominantly ethnic minorities who depend on crops such as coffee, wet rice and short-term produce. In recent years, farmers have invested more methodically in coffee care and techniques, steadily improving incomes.

Vong is drying freshly hulled coffee beans to ensure long-term preservation. Photo: N.D

After the merger of the former communes of Bờ Ngoong, Bar Măih, Ia Tiêm and Chư Pơng, the new Bờ Ngoong commune now has an ethnic minority population of about 66.9%. Agriculture remains the backbone of its economy, with coffee identified as a key high-value crop.

Local authorities report more than 3,586 hectares of coffee in the commune, including 3,319 hectares in production. Output for 2025 is estimated at 11,125 tons. More than 1,376 hectares follow VietGAP, 4C, UTZ, RA, GlobalGAP and Organic standards, driven by partnerships between farmers, cooperatives and enterprises.

Khok has just purchased a new car thanks to high coffee bean prices. Photo: N.D

The Ia Ring Agricultural Service Production Cooperative has become a leading producer of high-quality export coffee. From 40 members managing about 100 hectares, the cooperative has expanded to nearly 500 members farming 600 hectares, with many earning annual incomes in the billions of VND.

In the past two years, thanks to increased coffee income, Vong’s family has purchased a luxury car for daily use. Photo: N.D

Cooperative member Trần Văn Vĩnh, who relocated from Đắk Lắk to Gia Lai in 2006, cultivates 7 hectares of coffee and intercrops pepper, macadamia and 400 durian trees.

His entire coffee area follows RA standards. He said his family annually harvests nearly 30 tons of beans, earning profits of about 2.5 billion VND (US$102,000) after expenses, plus a bonus of more than 75 million VND (US$3,060) from a partner enterprise last year.

Rlan Vân tending to coffee trees after completing the 2025–2026 harvest. Photo: N.D

Similarly, Rlan Vân, Party Cell Secretary and Head of Khối Zét hamlet, manages more than 2 hectares of sustainably produced coffee. Last season, his family harvested around 40 tons of fresh cherries, producing nearly 13 tons of beans and earning approximately 1 billion VND (US$40,800) after expenses.

Having just finished harvesting 7 hectares of RA-standard coffee, Trần Văn Vĩnh is preparing to harvest intercropped pepper. Photo: N.D

Nguyễn Hữu Tỵ, Chairman of the Bờ Ngoong Commune People’s Committee, said coffee will remain a priority crop for the 2026–2030 period.

The commune plans to strengthen linkages with enterprises for purchasing and processing coffee for export, expand technical training and support farmers in adopting high-quality production standards. The long-term objective is to develop a recognized Bờ Ngoong coffee brand.

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