With coordinated government support and strong community participation, new models are delivering distinctive and sustainable tourism products.
Local authorities and residents are increasingly aligning efforts to build tourism offerings rooted in natural landscapes, traditional culture and craft heritage.
Provinces are investing in infrastructure, training and integrated development programmes to ensure long-term, professional growth of the sector.
In Canh Tiến Village, home to 176 households from the Bana and Cham ethnic groups, community tourism is being developed alongside efforts to preserve cultural traditions.
In September 2025, local residents received basic tour guide training through a partnership between Quy Nhơn College of Technology and Engineering and commune authorities.
Despite challenges, local leaders say the initiative offers a sustainable pathway out of poverty. Authorities are focusing on raising awareness and expanding tourism skills training, while gradually developing attractions to draw visitors.
Elsewhere, Ia Ly Commune has seen notable progress, driven by provincial investment and strong community engagement. Officials describe community-based tourism as a strategic priority that both safeguards cultural identity and creates income opportunities.
Many households are shifting from traditional agriculture to tourism services, investing in homestays and maintaining crafts. Residents say welcoming visitors into traditional stilt houses helps promote indigenous culture and encourages longer stays.
By late 2025, Mơ Hra-Đáp Village became the first in the province to achieve a three-star OCOP rating for community-based tourism, highlighting the model’s growing recognition. Local leaders say the approach has increased incomes while reinforcing efforts to preserve Bahnar cultural heritage.
Other areas are following suit. Thuận Nghĩa Vegetable Village is combining clean agriculture with visitor experiences, while K3 Village is positioning itself as an eco-tourism destination. In coastal Nhơn Hải, tourism has transformed the local economy, with homestays and marine-based experiences attracting visitors.
Environmental restoration has also become a draw. In Nhơn Hải, coral reefs have been rehabilitated and sea turtles have returned to nest, enhancing the area’s appeal.
At a broader level, provincial authorities are promoting a structured, sustainable approach to community tourism. This includes integrating programmes such as new rural development and OCOP to strengthen the sector’s foundation.
Officials have also called for the development of distinctive tourism products linked to local culture and livelihoods, while emphasising “green tourism” that protects landscapes and traditions.
A growing focus is the integration of OCOP products into tourism experiences. In Biển Hồ Commune, a model combining OCOP displays with a coffee space under pine trees has gained popularity, reflecting a shift toward experiential tourism.
After more than seven years of implementing the “One Commune, One Product” (OCOP) program, the province currently has 1,018 valid OCOP products and 520 participating entities. Of these, 883 products have achieved 3-star ratings, 128 have 4 stars, and 7 have 5 stars.
The province has developed a plan for OCOP product development for 2026-2030, with a clear direction: enhancing product quality, increasing competitiveness, and leveraging local advantages in line with modern rural economic development trends.
Producers are adapting by improving packaging and storytelling while maintaining traditional methods.
Businesses say this approach helps retain product identity while meeting evolving consumer expectations.
The province has established 48 OCOP retail points linked to tourism and is strengthening promotion and supply chain connections. However, authorities note that further changes in production mindset are needed to fully transform OCOP goods into competitive tourism products.
Local officials say integrating tourism with OCOP is a sustainable strategy to drive socio-economic growth. Future plans include attracting investment in coastal resorts and expanding eco- and community-based tourism, alongside enhanced training for local producers and tourism operators.