Gia Lai festival spotlights Tây Sơn martial arts and human chess in Pleiku debut

The Pleiku Book and Coffee Festival 2026 drew thousands of visitors over three days, highlighting the city’s efforts to promote reading culture while celebrating its coffee heritage, organisers said.

Each dry season from February to April, vast stretches of western Gia Lai province are transformed as Plah flowers burst into bloom, coating hillsides and fields in vivid shades of reddish-orange.

A three-day vegan food festival will open in Pleiku on April 24, bringing together local businesses, culinary groups and charity organisations to promote sustainable living and community support.

Thousands of residents and visitors gathered in Gia Lai on April 11 for the 2026 Forest Worship Ceremony, a traditional ritual aimed at preserving ethnic cultural identity and promoting forest conservation.

Authorities in Vietnam’s Gia Lai province are accelerating preparations for the first Provincial Ethnic Culture Festival in 2026, an event expected to showcase the cultural diversity of local ethnic communities while marking a major historical milestone.

Hundreds of Buddhist followers and local residents gathered at Cho Nho Night Street in Pleiku Ward, Gia Lai Province, on April 4 for the 2026 Hoa Dang Lantern Ceremony, organised by Van Phat Pagoda.

A traditional Jrai wedding ceremony will be reenacted in Kep village on April 24 as part of efforts to preserve and promote ethnic cultural heritage in Vietnam’s Central Highlands.

The Vietnamese film “See you on the day of the eclipse” has emerged as a box office success while igniting fresh interest in tourism across Gia Lai and Quy Nhon, as audiences seek out its filming locations.

Musician Lưu Minh Quang Ngọc has launched an ambitious nationwide music project aimed at celebrating and preserving Vietnam’s cultural heritage, marking his return to the industry after nearly a decade-long hiatus.

The opening ceremony of National Tourism Year - Gia Lai 2026 and a large-scale accompanying concert have ranked among the most prominent media campaigns in Vietnam over the past week, reflecting strong public and online engagement.

Residents of Kép 1 village in Ia Ly commune, Gia Lai province, have inaugurated a new communal Rong house, marking a cultural milestone that is expected to drive community-based tourism rooted in Jrai heritage.

From March 29 to April 1, the coastal village of Nhơn Hải in Quy Nhơn Đông Ward, Gia Lai Province, comes alive with the annual Whale Worship Festival, its largest cultural event of the year.

Residents of Bek Village in Ia Grai commune, Gia Lai province gathered on March 30 to celebrate the revival of their traditional Victory Festival, marking its return after a 20-year absence due to economic hardship.

A star-studded Mega Concert launched the opening night of National Tourism Year - Gia Lai 2026, drawing tens of thousands of spectators to Nguyen Tat Thanh Square for an evening of high-energy performances and emotional resonance.

The opening ceremony of National Tourism Year - Gia Lai 2026 drew tens of thousands of visitors to a large-scale artistic spectacle that blended culture, history and technology to showcase Vietnam’s tourism potential.

A traditional royal decree procession highlighted the annual Quý Xuân offering ceremony held on March 28 at An Khê ancestral temple in Gia Lai Province, as local residents gathered to pray for peace, prosperity and favorable weather.

With less than 48 hours remaining, Gia Lai province has completed final preparations for the opening ceremony of National Tourism Year 2026, a large-scale artistic event expected to attract around 50,000 spectators at Nguyen Tat Thanh Square in Quy Nhon Ward.

Authorities in Gia Lai province have finalized extensive preparations for the opening ceremony of National Tourism Year - Gia Lai 2026, scheduled for March 28, as the locality gears up for a major influx of visitors.

A two-day festival featuring traditional rituals, cultural experiences and a ceremonial buffalo sacrifice will mark the inauguration of a new communal house in Kép 1 Village, Ia Ly Commune, Gia Lai Province, from March 21 to 22.

French has become the fourth most spoken language in the world, with the number of speakers rising sharply from 321 million in 2022 to 396 million in 2025, according to a new report.

Gia Lai province has unveiled a new initiative to strengthen reading culture and lifelong learning, as its Departments of Culture, Sports and Tourism and Education and Training agreed to implement a joint library cooperation program for 2026–2030.

A village in Vietnam’s Central Highlands marked the inauguration of a new communal Rong house on March 22, combining traditional rituals with efforts to boost community-based tourism.

Festivals held during the first and second lunar months across eastern communes and wards are drawing large numbers of visitors, as communities celebrate the new year while showcasing traditional cultural heritage during the National Tourism Year 2026.

An amateur photographer from the United Kingdom has won the top prize at the 2026 Photographer of the Year competition with a striking image captured in Vietnam, organisers announced.