The province’s exhibition space has been designed to be both accessible and visually engaging, reflecting its prominence as the upcoming national tourism host and supporting efforts to enhance destination marketing.
Running from April 10 to April 12, VITM 2026 carries the theme “Digital Transformation and Green Growth – Elevating Vietnam’s Tourism.” Organised by the Vietnam Tourism Association, the event is expected to provide a platform for networking among local authorities, businesses and international partners, while promoting sustainable tourism development.
The display of tourism products at Gia Lai province’s booth has been basically completed. Photo: Mỹ Hà
The fair will feature around 450 booths, bringing together more than 600 enterprises from 34 provinces and cities, alongside participants from 15 countries and territories.
Gia Lai’s Department of Culture, Sports and Tourism has coordinated with relevant agencies and tourism businesses to organise the province’s exhibition booth. Preparations in recent days have focused on designing and arranging the space, alongside building a programme aimed at attracting visitors.
According to Đặng Thành Hưng, Deputy Head of the Tourism Management Division, 11 Gia Lai-based enterprises will participate in showcasing tourism products and services at the event.
The joint booth is designed to highlight the province’s tourism strengths and distinctive identity, promoting Gia Lai as a destination described as “where the great forests meet the blue sea”.
Staff of Hai Au Hotel (Quy Nhơn) prepare their booth for VITM 2026. Photo: Mỹ Hà
Activities at the booth will include the introduction of the National Tourism Year – Gia Lai 2026, displays of tourism products and local specialties, and presentations of investment opportunities. Visitors will also have access to information on tourism services and digital transformation initiatives, alongside promotional films highlighting the province’s tourism sector.
Cultural performances will form a key part of the programme, with local artisans showcasing Central Highlands ethnic musical instruments and Bình Định traditional martial arts. A dedicated stage will host traditional performances, while displays of the National Tourism Year 2026 logo and mascot will provide photo opportunities for visitors.
Officials said participation in VITM 2026 offers Gia Lai tourism businesses an opportunity to expand partnerships, develop new markets, and strengthen cooperation in building tour connections, while promoting and preserving the province’s cultural identity.