A survey by local reporters found that classic flavors, including roasted chicken, jambon, char siu, mung bean, red bean, lotus seed, and green tea, remain popular. This year, manufacturers are also introducing new varieties to cater to evolving consumer preferences.
Leading brand Kinh Đô continues to innovate with offerings such as molten lava chocolate mooncakes, yuzu-flavored snow skin cakes, Japanese-style matcha snow skin cakes, and a special golden lion-shaped cake designed for children. Meanwhile, Sanest Khánh Hòa Bird’s Nest brand is debuting snow skin mooncakes alongside its signature baked varieties, and offering sugar-free and low-sugar lines for health-conscious buyers.
Beyond flavor, producers are revamping packaging with vibrant, luxurious designs, making mooncakes an appealing gift for family gatherings during the festival.
Prices have risen slightly this year, by 2,000–3,000 VND per cake. Kinh Đô mooncakes range from 42,000 VND per piece for sweet snow skin cakes to more than 400,000 VND for large specialty cakes. Bibica mooncakes are priced between 51,000 VND and 130,000 VND per piece, depending on the filling. Gift boxes are available across a range of budgets, with Sanest Khánh Hòa boxes priced from 350,000 VND for four cakes to 1,700,000 VND for premium selections.
Local bakeries are also joining the festive market. Handmade mooncakes, priced between 55,000 and 75,000 VND per piece, are gaining popularity. In Quy Nhơn Ward, Kelyn Bakery has launched a “Proudly Vietnamese” line featuring vibrant red cakes with yellow designs depicting the map of Vietnam, a five-pointed star, and the Đông Sơn drum, attracting strong interest among young consumers.
The 2025 Mid-Autumn Festival falls on October 6. Commercially produced mooncakes typically last one to three months, while handmade cakes remain fresh for four to seven days depending on type. Consumers are advised to check production dates to ensure the longest possible shelf life.
