Organized under the theme “Symphony of the Great Highlands,” the two-day festival will take place on June 26 and 27 at Dai Doan Ket Square in Pleiku Ward. The event is designed to highlight the natural beauty, cultural heritage and community spirit of Vietnam’s Central Highlands through a diverse programme of artistic and recreational activities.
Festival-goers will be able to experience hot air balloon displays offering aerial views of Pleiku, alongside interactive exhibition areas hosted by partner brands. A large-scale music festival will serve as the centrepiece of the event, bringing together renowned artists for performances that blend contemporary music with the distinctive cultural identity of the Central Highlands.
The programme will also feature Beer & Food Fest Day, showcasing local culinary specialties, as well as exhibitions of traditional musical instruments and cultural heritage from the Central Highlands. The “Bach Hoa Bo Hanh Dai Doan Ket - Pleiku 2026” parade is expected to further celebrate local traditions and cultural diversity.
Speaking at the press conference, organisers said Pleiku Fest 2026 was created from a deep appreciation for the Central Highlands and aims to establish a culturally rich festival that strengthens community connections while promoting Pleiku to domestic and international visitors.
The festival’s signature attraction will be a large-scale music and light show combining advanced stage technology with artistic elements inspired by local culture. Organisers said the event is intended not only as an entertainment experience but also as part of broader efforts to position Pleiku as a youthful, dynamic and welcoming destination while preserving the traditional values that define the Central Highlands.
Pleiku Fest 2026 is expected to bring together music, light, culture and community experiences, creating a new cultural gathering point for residents and visitors alike.