A newly completed house in Dơk Rơng hamlet, part of Đak Đoa commune, symbolizes years of disciplined work by Mr. Hnuưnh, head of the local Farmers’ Association branch, and his wife. The home, valued at about 1.4 billion VND (≈ USD 55,000), marks the couple’s gradual rise from a modest start with 0.9 hectares of coffee land to a diversified operation of 3 hectares of coffee and 6 sào of wet rice.
By attending training sessions and adopting techniques from agricultural extension officers, Mr. Hnuưnh has maintained strong yields, producing more than 12 tons of coffee in the most recent harvest. Alongside coffee cultivation, he trades pigs for short-term income, reserving coffee profits for long-term reinvestment. He plans to replant about 600 aging coffee trees to introduce higher-yield varieties for more sustainable production.
In Nú village of Ia Krái commune, 36-year-old official Rơ Lan Xíu has become a prominent example of economic initiative and community service. With 2 hectares of rubber, 1 hectare already producing, his family earns a daily income of 1.5–2 million VND (≈ USD 59–79). He has expanded into 4 hectares of cashew and has begun replacing low-yield, aging trees with grafted varieties to secure long-term productivity. Nearly 10 pigs provide additional short-term revenue.
His integrated model of rubber, cashew, and livestock has helped stabilize income despite market fluctuations. For his contributions to the “Farmers Emulate in Production and Business Excellence” movement from 2022–2024, he received a certificate of merit from the Provincial Farmers’ Association. As Head of the Village Front Work Committee, he regularly shares farming experience and promotes environmental awareness, earning broad trust from residents.
In Mơ Nú village of Gào commune, 73-year-old village elder Rơ Châm Her remains a central community figure, widely regarded for his work ethic and commitment to public service. Despite having five coronary stents, he continues daily farm work, viewing labor as a way to guide younger generations.
After dividing most of his former 6.5-hectare property among his children, he now manages just over 1 hectare of coffee, several sào of rice, more than 300 pepper pillars, and small herds of cattle and goats. In 2025, his family harvested 5 tons of coffee and earned 80–100 million VND (≈ USD 3,150–3,940) annually from intercropped pepper. His consistent results help persuade villagers to modernize farming techniques.
Local officials say his influence extends beyond agriculture. According to Standing Deputy Secretary Rơ Châm Duih, Mr. Her actively studies policies, attends training, and relays information in clear and practical ways.
His persistent leadership has contributed to visible improvements in Mơ Nú village, including concrete roads, expanded electricity access, better housing, and a steady decline in poverty rates. He has been honored with a certificate of merit from the Minister and Chairman of the Committee for Ethnic Minority Affairs.
Across these hamlets, the efforts of village elders, community leaders, and young officials illustrate a growing trend: ethnic minority households in western Gia Lai are increasingly adopting diversified, market-aware, and sustainable farming approaches, guided by local role models who lead by example.