The Provincial Women’s Union has directed its members at all levels to intensify communication efforts and adopt the official branding of the tourism year in meetings, events, and public spaces. Banners, posters, and integrated messaging in community activities have already created visible momentum across localities.
“The National Tourism Year - Gia Lai 2026 is a major opportunity to promote the province’s image,” said Dang Thi Hong Hanh, Standing Vice President of the Provincial Women’s Union. She called on members to act as ambassadors by encouraging families and communities to maintain cleanliness, practice courteous behavior, and promote Gia Lai on social media.
At the grassroots level, these directives have translated into regular environmental clean-up campaigns. In Quy Nhon Nam Ward, more than 50 members and residents participated in street cleaning, waste collection, and the removal of illegal advertisements. Local members say such efforts not only improve living conditions but also enhance the experience for visitors.
The campaign has expanded into residential areas, where Women’s Union branches are cleaning and decorating public spaces, raising national flags during key events, and visiting households to promote awareness of tourism-related initiatives. Members are also actively sharing tourism information online to strengthen outreach.
Alongside communication efforts, environmental initiatives are being scaled up to support sustainable tourism. A province-wide “Tree Planting Festival – Forever Grateful to Uncle Ho” attracted more than 200 participants, who planted trees along roads and in residential zones while promoting waste sorting and improved public sanitation.
On Nhon Chau island commune, a popular tourist destination, local Women’s Union members collaborated with youth groups and armed forces to plant 30 trees suited to coastal conditions. The initiative aims to improve the local environment while reinforcing community responsibility for sustainable tourism development.
Other programs, including “Joining Hands for a Livable Homeland,” have mobilized residents to clean beaches, roads, and drainage systems, contributing to greener and more attractive public spaces. Participants say such activities are fostering stronger environmental awareness in daily life.
In ethnic minority areas, efforts also focus on cultural preservation. In Plei Pong Hamlet, Women’s Union members have planted flowers and improved the surroundings of the communal house, a key cultural site, enhancing its appeal to visitors while safeguarding local traditions.
Through coordinated action from awareness campaigns to on-the-ground initiatives, Gia Lai’s Women’s Union is helping reshape the province’s image, laying the groundwork for a successful National Tourism Year in 2026.