The market will be held every Friday, Saturday and Sunday along Anh hùng Núp Street, within the Đại Đoàn Kết Square campus.
The initiative aims to promote local cultural values while creating a space to showcase key regional products. Visitors will be able to explore Gia Lai coffee, a range of teas, signature local dishes, and OCOP (One Commune One Product) items sourced from both mountainous and coastal areas of the province.
In addition to food and beverage experiences, the market will feature indigenous cultural activities. These include performances and interactive sessions highlighting Central Highlands gong music and other traditional art forms.
During the pilot phase, authorities will waive venue usage fees to allow organisers to focus on investment and programme development. Organisers will, however, be responsible for covering operational costs such as electricity, water and environmental sanitation in line with regulations.