Gia Lai’s industries ramp up post-Tet production as province enters new growth cycle

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Businesses across Gia Lai province have sharply increased production following the Binh Ngo Lunar New Year holiday, with more than 90% of workers returning and many factories operating near full capacity.

Authorities say the early acceleration signals the start of a new growth cycle as local industries set higher export and investment targets.

According to the Department of Industry and Trade, most enterprises resumed operations on 23-24 February, reaching a post-holiday labor return rate above 93%, with minimal fluctuations. Industrial manufacturers have been ramping up output since early February to meet delivery schedules before and after Tet.

Kho hàng cà phê của Công ty TNHH Vĩnh Hiệp.
Vinh Hiep Co., Ltd. resumed production immediately after the Tet holiday to fulfill orders.
- In the photo: Coffee warehouse of Vinh Hiep Co., Ltd. Photo: Vu Thao

Large orders in sectors such as agriculture, food processing, textiles, and construction materials are providing early momentum as export markets gradually recover. Industrial production currently contributes 23-24% of provincial GRDP, while trade accounts for 26-27%, a share expected to rise under Gia Lai’s 2026-2030 development strategy targeting annual GRDP growth of 10-10.5%.

In the agricultural sector, Hoang Anh Gia Lai Group Chairman Đoàn Nguyên Đức said the province’s basalt soil, improved infrastructure, and access to two ports and two airports support expansion of high-value coffee production. The company aims for 2026 profits of 4,000 billion VND (≈160 million USD) and plans to build a 10,000-hectare raw-material zone and a major instant-coffee processing plant. Its shift from raw exports to deep processing is expected to boost added value and local employment.

Công nhân Công ty TNHH MARUBENI LUMBER Việt Nam (phường Quy Nhơn Đông) bắt tay vào công việc ngay từ những ngày đầu năm mới.
Wood industry enterprises resumed stable operations after Tet.
- In the photo: Workers at MARUBENI LUMBER Vietnam Co., Ltd. (Quy Nhon Dong Ward) back at work from the first days of the new year. Photo: Dung Nhan

Similarly, Vinh Hiep Co., Ltd. Chairman Thai Nhu Hiep said the firm is targeting export turnover of more than 1 billion USD in 2026 by increasing investment in roasted, instant, and specialty coffee; strengthening sustainably certified raw-material zones; and expanding partnerships with farmers to meet the requirements of European, American, and Asian buyers. The company is also diversifying markets to reduce risks amid volatile global trade and leveraging new-generation free trade agreements to sharpen competitiveness.

Smaller producers are also accelerating early. Vita One Member Co., Ltd. in Tay Son Commune began processing and packaging banh hoi, vegetable noodle soup, five-color noodles, and sweet potato noodles from the third day of Tet. Deputy Director Dang Ngoc Vu said national industrial-promotion funding in late 2025 enabled the company to install automated processing machinery, raising productivity and modernizing operations.

The wood industry, one of Gia Lai’s key pillars, continues to expand. The province hosts 419 enterprises, 312 business households, and four cooperatives in the sector, employing nearly 30,000 workers. In 2025, wood exports reached nearly 1.1 billion USD, accounting for about 32% of Gia Lai’s total export turnover.

Nguyen Sy Hoe, Chairman of the Gia Lai Wood and Forest Products Association, said the sector aims for 1.22 billion USD in exports in 2026, up 12% from 2025. Priorities include enforcing supply-chain regulations, expanding large-scale sustainable plantations, investing in seedlings and technology, and diversifying markets beyond the United States into the Middle East, Australia, and Northeast Asia. The industry also plans to increase e-commerce penetration and strengthen the “Gia Lai Wood Products” brand.

From the business community’s viewpoint, 2026 is seen as a pivotal year for institutional reforms, reduced administrative costs, and an improved investment environment. Enterprises expect more effective policies on capital access, land, and markets to strengthen resilience against economic fluctuations.

Gia Lai’s economic zones and industrial parks have attracted 535 projects with total registered capital of 245,997 billion VND (≈9.83 billion USD), including 53 FDI projects worth 2.126 billion USD. In 2025, these zones recorded revenue of 98,601 billion VND (≈3.94 billion USD), export turnover of 1.765 billion USD, state budget contributions of 1,404 billion VND (≈56 million USD), and generated about 29,000 jobs.

Deputy Head of the Provincial Economic Zone Management Board, Nguyen Thanh Nguyen, said 2026 targets include revenue of 111,316 billion VND (≈4.45 billion USD), exports of 1.998 billion USD, and state budget contributions of 1,525 billion VND (≈61 million USD). He affirmed the Board will continue supporting enterprises in navigating tax, social-insurance, and credit policies while promoting trade, product marketing, and market expansion.

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